Amazing guide for Facebook Ads type, Campaign Types and Ads Sizes

 

Marketing Objective

 1. Brand awareness- Increase awareness for your brand by reaching people who are more likely to be interested in it.

  1. Pages
  2. Format
  3. Canvas
  4. Text

2. Reach- Show your ad to the maximum number of people.

  1. Pages
  2. Format
  3. Canvas
  4. Text

3. Traffic- Send more people to a destination on or off Facebook.

  1. Pages
  2. Format
  3. Canvas
  4. Text

 4. Engagement- Get more post engagements, Page likes, event responses or offer claims.

  1. Page & post


5. App Installs– Get more people to install your app.

  1. Pages
  2. Format
  3. Text

 6. Video views- Get more people to view your video content.

  1. Pages
  2. Format
  3. Canvas
  4. Media
  5. Text

 7. Lead Generation-Drive more sales leads, such as email addresses, from people interested in your brand or business.

  1. Pages
  2. Format
  3. Lead forms
  4. Text

 8. Conversions-Drive valuable actions on your website or app.

  1. Pages
  2. Format
  3. Canvas


9. Product Catalog sales-Create ads that automatically show products from your product catalog based on your target audience.

  1. Pages
  2. Formats
  3. Links

 10. Store visits-Get more people nearby to visit your brick-and-mortar locations.

  1. Pages
  2. Formats
  3. Media
  4. Text

Total Advert types 

  1. Pages

Your business is represented in ads by its Facebook Page.

  1. Format

Carousel, Single Image, Single Video, Slideshow

  1. Canvas

Make your ad fullscreen with a Canvas, a mobile experience that opens instantly from your ad.

  1. Text

Headline for your title and text about what you’re promoting.

  1. Media

You can create up to 6 ads at once by uploading multiple images.

Ad sizes

  1. App install1.1. Facebook Mobile app

  2. Design Recommendations

    Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended image size ensures your image always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.
    • Recommended image size: 1,200 x 628 pixels
    • Image ratio: 1.9:1
    • Text: 90 characters
    • Your image may not include more than 20% text.

      1.2. Facebook Desktop app

 

          Design Recommendations

Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended image size ensures your image always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.

  • Recommended image size: 1,200 x 628 pixels

 

  • Image ratio: 1.9:1

 

  • Text: 90 characters
  • Your image should include minimal text.

 

         1.3. Instagram Mobile App

 

 

      Design Recommendations

  • Image ratio: 1:1
  • Image size: 1080 x 1080 pixels
  • Caption: Text only, 125 characters recommended

     Technical Requirements

  • Image ratio: Landscape (1.91:1), Square (1:1), Vertical (4:5)
  • Minimum resolution: 600 x 315 pixels (1.91:1 landscape) / 600 x 600 pixels (1:1 square) / 600 x 750 pixels (4:5 vertical)
  • Maximum resolution: 1936 x 1936 pixels
  • File type: .jpg or .png
  • Maximum size: 30MB
  • Caption: 2,200 characters Max
  • Your image may not include more than 20% text

 

       1.4. Instagram Mobile App Carousel

 

Design Recommendations

  • Image size: 1080 x 1080 pixels
  • Caption: Text only, 125 characters recommended

Technical Recommendations

  • Minimum number of cards: 2
  • Maximum number of cards: 10
  • Image ratio: 1:1
  • Minimum resolution: 600 x 600 pixels
  • Maximum resolution: 1080 x 1080 pixels
  • File type: .jpg or .png
  • Maximum size: 30MB per image
  • Your image should include minimal text.

2.  Brand Awareness

2.1. Facebook Photo

 

Design Recommendations

Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended image size ensures your image always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.
  • Recommended image size: 1,200 x 628 pixels
  • Image ratio: 1.9:1
  • Text: 90 characters
  • Headline: 25 characters
  • Link description: 30 characters
  • Your image should include minimal text.

2.2. Facebook video

 

 

Video Design Guidelines

Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended video and thumbnail image guidelines ensures your ad always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.
  • Text: 90 characters
  • Headline: 25 Characters
  • News Feed description: 30 characters
  • Aspect Ratios Supported: 16:9 (full landscape) to 9:16 (full portrait)
  • Mobile in feed: Videos will be rendered as is up to 2:3, with masking to 2:3 for aspect ratios between 2:3 to 9:16
  • Desktop in feed and desktop player: For desktop in feed, vertical video will continue to be letter-boxed to 1:1. For desktop player, vertical video will be 9:16 with no black bar letter-boxing
  • Recommended Aspect Ratio for Vertical Video: 9:16 (full portrait), ensuring core content falls in the 2:3 mask for mobile News Feed
  • Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
  • Format: .mp4 container ideally with leading moov atom, no edit lists
  • Audio: Stereo AAC audio compression, 128kbps + preferred

Technical Requirements

  • Caption length text: Text only, max 2,200 characters
  • Recommended Aspect Ratio: 1.77:1 / 16:9 / HDTV, 2:39:1 or 2:40:1 / Widescreen / 9:16, 1:1 / 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.85:1 / Film, no pillar boxing or letter boxing
  • Length: 120 minutes max
  • Minimum resolution: minimum width 600 pixels, length dependent on video aspect ratio
  • File Size: Up to 4GB max
  • Frames: 30fps max
  • Bitrate: No limit to bitrate file if you’re using two pass encoding, as long as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.

 

2.3. Facebook Carousel

 

Design Recommendations

Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended image size ensures your image always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.
  • Recommended image size: 600 x 600 pixels
  • Image ratio: 1:1
  • Text: 90 characters
  • Headline: 40 characters
  • Link description: 20 characters
  • Your image should include minimal text.

2.4. Canvas

 

 

Design Requirements

Canvas is linked to a Feed Unit that runs in News Feed. Feed units are based on the Link Page Post format and can use either a photo or video.
  • Image Ratio: 1.9:1
  • Image Size: 1,200 x 628 pixels recommended
  • Your image should include minimal text. See how the amount of text in your ad image will impact the delivery of your ad.
  • Text: 90 characters recommended
  • Headline: 45 characters recommended
  • Note that the feed unit may have either an image or video.

2.5. Instagram Photo

 

 

Design Recommendations

  • Image ratio: 1:1
  • Image size: 1080 x 1080 pixels
  • Caption: Text only, 125 characters recommended

Technical Requirements

  • Image ratio: Landscape (1.91:1), Square (1:1), Vertical (4:5)
  • Minimum resolution: 600 x 315 pixels (1.91:1 landscape) / 600 x 600 pixels (1:1 square) / 600 x 750 pixels (4:5 vertical)
  • Maximum resolution: 1936 x 1936 pixels
  • File type: .jpg or .png
  • Maximum size: 30MB
  • Your image should include minimal text. See how the amount of text in your ad image will impact the reach of your ad.
  • Caption: Text only, max 2200 characters

2.6.Instagram Video

 

Design Recommendations

  • Aspect Ratio: 1:1
  • Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
  • Format: .mp4 container ideally with leading mov atom, no edit lists
  • Audio: Stereo AAC audio compression, 128kbps + preferred
  • Caption: Text only, 125 characters recommended

Technical Requirements

  • Caption length text: 2,200 characters Max
  • Video aspect ratio: Landscape (1.91:1), Square (1:1), Vertical (4:5)
  • Minimum resolution: 600 x 315 pixels (1.91:1 landscape) / 600 x 600 pixels (1:1 square) / 600 x 750 pixels (4:5 vertical)
  • Minimum length: No minimum
  • Maximum length: 60 seconds
  • Supported video codecs: H.264, VP8
  • Supported audio codecs: AAC, Vorbis
  • Maximum size: 4GB
  • Frame rate: 30fps max
  • Bitrate: No limit to bitrate file if you’re using two pass encoding, as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.

 

2.7. Instagram Carousel

 

 

 

Design Recommendations

  • Image size: 1080 x 1080 pixels
  • Caption: Text only, 125 characters recommended

Technical Recommendations

  • Minimum number of cards: 2
  • Maximum number of cards: 10
  • Image ratio: 1:1
  • Minimum resolution: 600 x 600 pixels
  • Maximum resolution: 1080 x 1080 pixels
  • File type: .jpg or .png
  • Maximum size: 30MB per image
  • Your image should include minimal text. See how the amount of text in your ad image will impact the reach of your ad.
  • Caption: Text only, max 2,200 characters

3. Conversion

  3.1. Links

Design Recommendations

Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended image size ensures your image always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.
  • Recommended image size: 1,200 x 628 pixels
  • Image ratio: 1.9:1
  • Text: 90 characters
  • Headline: 25 characters
  • Link description: 30 characters
  • Your image should include minimal text. See how the amount of text in your ad image will impact the reach of your ad.

 

3.2. Carousel

 

 

Design Recommendations

Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended image size ensures your image always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.
  • Recommended image size: 600 x 600 pixels
  • Image ratio: 1:1
  • Text: 90 characters
  • Headline: 40 characters
  • Link description: 20 characters
  • Your image should include minimal text.

3.3. Canvas

 

 

Design Requirements

Canvas is linked to a Feed Unit that runs in News Feed. Feed units are based on the Link Page Post format and can use either a photo or video.
  • Image Ratio: 1.9:1
  • Image Size: 1,200 x 628 pixels recommended
  • Your image may not include more than 20% text. See how much text is on your image.
  • Text: 90 characters recommended
  • Headline: 45 characters recommended
  • Note that the feed unit may have either an image or video.

 

3.4. Collection

 

 

Design Recommendations

  • Image Size: 1,200 x 628 pixels recommended
  • Image Ratio: 1.9:1
  • File image type(s):
  • Your image may not include more than 20% text. See how much text is on your image.
  • Headline: 25 characters recommended

 

3.5. Instagram links

 

 

Design Recommendations

  • Image ratio: 1:1
  • Image size: 1080 x 1080
  • Caption: Text only, 125 characters recommended

Technical Requirements

  • Image ratio: Landscape (1.91:1), Square (1:1), Vertical (4:5)
  • Minimum resolution: 600 x 315 pixels (1.91:1 landscape) / 600 x 600 pixels (1:1 square) / 600 x 750 pixels (4:5 vertical)
  • Maximum resolution: 1936 x 1936 pixels
  • File type: .jpg or .png
  • Maximum size: 30MB
  • Your image should include minimal text. See how the amount of text in your ad image will impact the reach of your ad.
  • Caption: Text only, max 2,200 characters

 

3.6. Instagram Carousel

 

 

Design Recommendations

  • Image size: 1080 x 1080 pixels
  • Caption: Text only, 125 characters recommended

Technical Recommendations

  • Minimum number of cards: 2
  • Maximum number of cards: 10
  • Image ratio: 1:1
  • Minimum resolution: 600 x 600 pixels
  • Maximum resolution: 1080 x 1080 pixels
  • File type: .jpg or .png
  • Maximum size: 30MB per image
  • Your image should include minimal text. See how the amount of text in your ad image will impact the reach of your ad.
  • Caption: Text only, max 2,200 characters

 

4. Engagement

 4.1. Facebook photo post

 

 

Design Recommendations

Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended image size ensures your image always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.
  • Recommended News Feed image size: 1,200 x 900 pixels
  • News Feed image ratio: 4:3
  • Right column image size: 254 x 133 pixels
  • Right column image ratio: 1.9:1
  • Text: 90 characters (longer posts may be truncated on small screens)
  • Your image should include minimal text.

 

4.2. Facebook video post

 

 

Design Recommendations

Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended video and thumbnail image guidelines ensures your ad always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens. Video lengths up to 30 seconds or under will continuously loop on Facebook up to approximately 90 seconds. Learn more on continuous looping.
  • Text: 90 characters
  • Aspect Ratio: 16:9 or 1:1
  • Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
  • Format: .mp4 container ideally with leading moov atom, no edit lists
  • Audio: Stereo AAC audio compression, 128kbps + preferred

Technical Requirements

  • Caption length text: Text only, max 2,200 characters
  • Recommended Aspect Ratio: 1:1 / 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77:1 / 16:9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Widescreen / 9:16, no pillar boxing or letter boxing
  • Length: 120 minutes max
  • Thumbnail image ratio: Should match the aspect ratio of your video. Your image should include minimal text. See how the amount of text in your ad image will impact the reach of your ad.
  • Minimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels (square)
  • File Size: Up to 4GB max
  • Frames: 30fps max
  • Bitrate: No limit to bitrate file if you’re using two pass encoding, as long as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.

Slideshow Design Guidelines

Use these guidelines to design a slideshow, which is a video created from static images.
  • Recommended News Feed image size: 1,280 x 720 pixels
  • News Feed image ratio: 16:9 (max 4:3) or 1:1
  • Text: 90 characters (longer posts may be truncated on small screens)
  • Images of same size and aspect ratio are recommended to avoid cropping
  • Your image should include minimal text.

4.3. Facebook Text Post

 

 

Design Recommendations

Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended text length is how many characters of ad copy could be displayed on smaller screens.
  • Text: 500 characters (longer posts may be truncated on small screens)

 

4.4. Facebook Canvas post

 

 

Design Requirements

Canvas is linked to a Feed Unit that runs in News Feed. Feed units are based on the Link Page Post format and can use either a photo or video.
  • Image Ratio: 1.9:1
  • Image Size: 1,200 x 628 pixels recommended
  • Your image may not include more than 20% text. See how much text is on your image.
  • Text: 90 characters recommended
  • Headline: 45 characters recommended
  • Note that the feed unit may have either an image or video.

 

4.5. Page Likes

 

 

Design Recommendations

Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended image size ensures your image always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.
  • Recommended image size: 1,200 x 444 pixels
  • Image ratio: 2.7:1
  • Text: 90 characters
  • Headline: 25 characters
  • Your image should include minimal text.

 

4.6. Event Responses

 

 

Design Recommendations

Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended image size ensures your image always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.
  • Recommended image size: 1920×1080 pixels
  • Image ratio: 1.9:1
  • Text: 90 characters
  • Headline: 25 characters
  • Link description: 30 characters
  • Your image should include minimal text.

 

4.7. Instagram

 

 

Design Recommendations

  • Image ratio: 1:1
  • Image size: 1080 x 1080 pixels
  • Caption: Text only, 125 characters recommended

Technical Requirements

  • Image ratio: Landscape (1.91:1), Square (1:1), Vertical (4:5)
  • Minimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels (square) / 600 x 750 pixels (4:5 vertical)
  • Maximum resolution: 1936 x 1936 pixels
  • File type: .jpg or .png
  • Maximum size: 30MB
  • Your image should include minimal text.

 

5.  Lead Generation

 

 

Design Recommendations

Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended image size ensures your image always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.
  • Recommended image size: 1,200 x 628 pixels
  • Image ratio: 1.9:1
  • Text: 90 characters
  • Headline: 25 characters
  • News Feed description: 30 characters
  • Your image should include minimal text.

 

6. Reach

6.1. Facebook photo

 

 

Design Recommendations

Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended image size ensures your image always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.
  • Recommended image size: 1,200 x 628 pixels
  • Image ratio: 1.9:1
  • Text: 90 characters
  • Headline: 25 characters
  • News Feed description: 30 characters
  • Your image should include minimal text.

 

6.2. Facebook Video

 

 

Design Recommendations

Use these guidelines to design an ad that looks good everywhere it appears on the Facebook family of apps. The recommended video and thumbnail image guidelines ensures your ad always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.
  • Text: 90 characters
  • Headline: 25 characters
  • Thumbnail image size: should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text. See how much text is on your image.
  • Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
  • Frames: 30fps max
  • Format: .mp4 container ideally with leading mov atom, no edit lists
  • Recommended Aspect Ratio: 1:1 / 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77:1 / 16:9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Widescreen / 9:16, no pillar boxing or letter boxing
  • Audio: Stereo AAC audio compression, 128kbps + preferred
  • File Size: Up to 1.75GB max
  • Bitrate: No limit to bitrate file if you’re using two pass encoding, as long as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p
  • Length: 120 minutes max

 

6.3. Facebook Carousal

 

 

Design Recommendations

Use these guidelines to design an ad that looks good everywhere it appears on the Facebook family of apps. The recommended image size ensures your image always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.
  • Recommended image size: 1080 x 1080 pixels
  • Image ratio: 1:1
  • Text: 90 characters
  • Headline: 40 characters
  • Link description: 20 characters
  • Your image should include minimal text.

7. Store Visit

 

Design Recommendations

Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended image size ensures your image always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.
  • Recommended image size: 1,200 x 628 pixels
  • Image ratio: 1.9:1
  • Text: 90 characters
  • Headline: 25 characters
  • News Feed description: 30 characters
  • Your image should include minimal text.

 

7.2. Facebook video

 

 

 

Design Recommendations

Use these guidelines to design an ad that looks good everywhere it appears on the Facebook family of apps. The recommended video and thumbnail image guidelines ensures your ad always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.
  • Text: 90 characters
  • Headline: 25 characters
  • Thumbnail image size: should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text. See how much text is on your image.
  • Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
  • Frames: 30fps max
  • Format: .mp4 container ideally with leading mov atom, no edit lists
  • Recommended Aspect Ratio: 1:1 / 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77:1 / 16:9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Widescreen / 9:16, no pillar boxing or letter boxing
  • Audio: Stereo AAC audio compression, 128kbps + preferred
  • File Size: Up to 1.75GB max
  • Bitrate: No limit to bitrate file if you’re using two pass encoding, as long as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p
  • Length: 120 minutes max

 

7.3. Facebook Carousel

 

 

Design Recommendations

Use these guidelines to design an ad that looks good everywhere it appears on the Facebook family of apps. The recommended image size ensures your image always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.
  • Recommended image size: 1080 x 1080 pixels
  • Image ratio: 1:1
  • Text: 90 characters
  • Headline: 40 characters
  • Link description: 20 characters
  • Your image may not include more than 20% text. See how much text is on your image.

8. Video Views

 

8.1. Facebook video

 

Design Recommendations

Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended video and thumbnail image guidelines ensures your ad always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens. Learn more on continuous looping.
  • Text: 90 characters
  • Aspect Ratios Supported: 16:9 (full landscape) to 9:16 (full portrait)
  • Mobile in feed: Videos will be rendered as is up to 2:3, with masking to 2:3 for aspect ratios between 2:3 to 9:16
  • Desktop in feed and desktop player: For desktop in feed, vertical video will continue to be letter-boxed to 1:1. For desktop player, vertical video will be 9:16 with no black bar letter-boxing
  • Recommended Aspect Ratio for Vertical Video: 9:16 (full portrait), ensuring core content falls in the 2:3 mask for mobile News Feed
  • Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
  • Format: .mp4 container ideally with leading moov atom, no edit lists
  • Audio: Stereo AAC audio compression, 128kbps + preferred

Technical Requirements

  • Caption length text: Text only, max 2,200 characters
  • Recommended Aspect Ratio: 1.77:1 / 16:9 / HDTV, 2:39:1 or 2:40:1 / Widescreen / 9:16, 1:1 / 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.85:1 / Film, no pillar boxing or letter boxing
  • Length: 120 minutes max
  • Minimum resolution: minimum width 600 pixels, length dependent on video aspect ratio
  • File Size: Up to 4GB max
  • Frames: 30fps max
  • Bitrate: No limit to bitrate file if you’re using two pass encoding, as long as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.
  • Your image should include minimal text. See how the amount of text in your ad image will impact the reach of your ad.

Slideshow Design Guidelines

Use these guidelines to design a slideshow, which is a video created from static images.
  • Recommended News Feed image size: 1,280 x 720 pixels
  • News Feed image ratio: 16:9 (max 4:3) or 1:1
  • Text: 90 characters (longer posts may be truncated on small screens)
  • Images of same size and aspect ratio are recommended to avoid cropping
  • Your image should include minimal text.

 

8.2. Facebook Canvas

 

 

Design Recommendations

Canvas is linked to a Feed Unit that runs in News Feed. Feed units are based on the Link Page Post format and can use either a photo or video. Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended video and thumbnail image guidelines ensures your ad always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.
  • Text: 90 characters
  • Headline: 25 Characters
  • News Feed description: 30 characters
  • Aspect Ratio: 16:9 or 1:1
  • Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
  • Audio: Stereo AAC audio compression, 128kbps + preferred

Technical Requirements

  • Caption length text: Text only, max 2,200 characters
  • Video aspect ratio: 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77:1 / 16:9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Widescreen / 9:16, no pillar boxing or letter boxing
  • Length: 120 minutes max
  • Thumbnail image ratio: Should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text. See how much text (https://www.facebook.com/ads/tools/text_overlay) is on your image.
  • Minimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels (square)
  • File Size: Up to 4GB max
  • Frames: 30fps max
  • Format: Full list of supported file formats here (https://www.facebook.com/help/218673814818907)
  • Bitrate: No limit to bitrate file if you’re using two pass encoding, as long as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.

Slideshow Design Guidelines

Use these guidelines to design a slideshow, which is a video created from static images.
  • Recommended News Feed image size: 1,280 x 720 pixels
  • News Feed image ratio: 16:9 (max 4:3) or 1:1
  • Text: 90 characters (longer posts may be truncated on small screens)
  • Images of same size and aspect ratio are recommended to avoid cropping
  • Your image may not include more than 20% text.

8.3. Instagram

 

 

Design Recommendations

  • Aspect Ratio: 1:1
  • Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
  • Format: .mp4 container ideally with leading mov atom, no edit lists
  • Audio: Stereo AAC audio compression, 128kbps + preferred
  • Caption: Text only, 125 characters recommended

Technical Requirements

  • Caption length text: 2,200 characters Max
  • Video aspect ratio: Landscape (1.91:1), Square (1:1), Vertical (4:5)
  • Minimum resolution: 600 x 315 pixels (1.91:1 landscape) / 600 x 600 pixels (1:1 square) / 600 x 750 pixels (4:5 vertical)
  • Minimum length: No minimum
  • Maximum length: 60 seconds
  • Supported video codecs: H.264, VP8
  • Supported audio codecs: AAC, Vorbis
  • Maximum size: 4GB
  • Frame rate: 30fps max
  • Bitrate: No limit to bitrate file if you’re using two pass encoding, as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.
  • Thumbnail image ratio: Should match the aspect ratio of your video. Your image should include minimal text.

 

 

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