10 Important Steps for Business Branding

Just setting up a business is not going to drive potential clients to your doorsteps. Today consumers are peppered with endless products and services, and if you don’t create a business branding for yourself, then you would not be able to survive in this fiercely competitive market. Whether it is on paper or online, branding …

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Google’s AdWords Rank Threshold Changes: Things you should be aware of

Google has been stepping up for rolling out the new Ad Rank thresholds since earlier this month. After that there has been minor and major reports regarding shift in AdWords CPCs. Let us look at those changes Ad Rank decides where an ad will appear on the page which is based on the calculation of: …

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Amazing guide for Facebook Ads type, Campaign Types and Ads Sizes

  Marketing Objective  1. Brand awareness- Increase awareness for your brand by reaching people who are more likely to be interested in it. Pages Format Canvas Text 2. Reach- Show your ad to the maximum number of people. Pages Format Canvas Text 3. Traffic- Send more people to a destination on or off Facebook. Pages Format Canvas Text  4. Engagement- Get …

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Google Adwords Enhances Quality Score and It’s History

  Google has announced that historical quality score column has been added to the report of Google AdWords. Now you can check the relevancy of the keywords, landing pages, and ads through the quality score column. This change lets you experience the more enhanced quality score report and it will help you to achieve the …

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Make A Plan For Social Media Marketing Content In 7 Easy Steps

Are you seeking towards expanding the horizon of your targeted audience? Or Thinking of posting relevant social media contents regularly? Well planned social media contents will keep your focus and increase your chance to reach the more targeted audience and thus help achieve business goals. This article will guide you through the steps to plan …

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10 Strong Methods to Decrease Bounce Rate

Having a high bounce rate indicates that your website is boring. You must make sure people who visit your website want to stay a while and check things out. Here is all about what is bounce rate and how to keep your average website bounce rate low. Bounce rate of a website is the percentage …

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9 Amazing Strategies for Strong Inbound Marketing

In today’s over competitive scenario the “customer is the king” and reaching out to him is a must for any business to break even. However it is tough to find out a method of marketing which is not only effective but also achieves the target without much burden on the budget. While traditional marketing used …

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Top 10 B2B Lead Generation Ideas

The world has shown a fast progress in the last decade and the impact of the same has been felt in Digital Marketing as well. For companies looking for lead generation in B2B, the advent of digital marketing has made things easier and cost effective. However lead generation can be a demoralizing process especially if …

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8 Benefits and Importance of Digital Marketing

In the last one decade or so the world has shown a paradigm shift from analogue to digital. More and more people are consuming all kinds of information online hence making digital marketing the best way to reach out to your targeted customers. We ask why digital marketing is so important.  The importance of digital …

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Top 8 Mobile Marketing Strategies

Mobile marketing is a new technique evolved in marketing whether it is an online business or offline store.  Activities related to selling, purchasing, and advertising of any products and services using mobile devices are classified as mobile marketing. Of course you always want to be on top in your business and mobile will help you …

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