7 Design Tips to Drastically Improve Homepage Conversions

So your homepage isn’t converting the way you thought or would like it to? We recently re-designed a homepage for one of our clients, PeopleDoc, with that very challenge in mind. We wanted to create the best possible solution for their industry. To do this we had to analyze a few different key elements on …

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Adwords Text Ads Automatically Updated in To Responsive Ads

Expanded text ads or standard text ads would be automatically upgraded to responsive ads in AdWords Display campaigns. Although Google did not make an official announcement for this change still the below alert would be displayed on page on text ads. It is a mandatory update with no scope of opting out of it, so …

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7 Benefits of Using Facebook Business Manager

This is the first in a series of articles in which we explained about Facebook Business Manager. 7 Benefits of Using Facebook Business Manager How to use Facebook Business Manager Facebook Business Manager Pros, Cons and Common Issues/FAQs What is Facebook business manager? previously we wrote article on how to use Facebook business manager. it …

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Facebook Business Manager Pros, Cons and Common Issues/FAQs

This is the third in a series of articles in which we explained about Facebook Business Manager. 7 Benefits of Using Facebook Business Manager How to use Facebook Business Manager Facebook Business Manager Pros, Cons and Common Issues/FAQs In today’s competitive world social media has become an important tool used by managers and marketers in equal …

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Conversion Rate Optimization 101: How to Test Your Way to Greatness

Conversion rate optimization (CRO) is a fundamental element of Inbound Marketing and one of its biggest advantages over traditional forms of advertising. If you’re unfamiliar with conversion rate optimization, it essentially means tweaking certain aspects of your website or landing page to increase the percentage of people who convert (i.e. opt-in, make a purchase, etc.) …

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How to use Facebook Business Manager

facebook business manager

This is the second in a series of articles in which we explained about Facebook Business Manager. 7 Benefits of Using Facebook Business Manager How to use Facebook Business Manager Facebook Business Manager Pros, Cons and Common Issues/FAQs   If you deal with numerous Facebook pages and ad accounts, this guide is sure to save your valuable …

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How to Win More Leads Using Smarter Customer Feedback

Let’s take a quick poll! (hey, this is a post about surveys, after all.) How many of you actively collect quantifiable and qualitative data from your customers? If you do, you’re on the right track and major props to you…but what do you do with it? Your customer data is vital to successful lead generation. …

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How Creating a Lean Navbar Can Help Increase Your Website Conversions

If you walk into a mall for the first time, chances are you probably won’t know where you’re going and will need to look at a directory. That directory is what helps you navigate through the building. Without it, or with a poorly made one, you’d probably get lost. Your website’s navigation acts the same …

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