10 Creative LinkedIn Marketing Strategies for B2B Business

Using LinkedIn for business is quite common now so if you want your business to flourish, it is good to keep some LinkedIn advertising tips handy. Your LinkedIn marketing strategy must be functional and personalized and here is how to make it that way. The evolution of LinkedIn LinkedIn started as a small networking site …

Continue Reading

Top 10 B2B lead generation ideas

The world has shown a fast progress in the last decade and the impact of the same has been felt in Digital Marketing as well. For companies looking for lead generation in B2B, the advent of digital marketing has made things easier and cost effective. However lead generation can be a demoralizing process especially if …

Continue Reading

How to Win More Leads Using Smarter Customer Feedback

Let’s take a quick poll! (hey, this is a post about surveys, after all.) How many of you actively collect quantifiable and qualitative data from your customers? If you do, you’re on the right track and major props to you…but what do you do with it? Your customer data is vital to successful lead generation. …

Continue Reading

Why You Should Use Webinars to Generate Leads (& Who’s Doing it Right)

Smart companies have been generating leads with webinars for a long time, but there are still many who don’t believe the hype. If your brand is on the fence about using webinars as a tool for generating leads, don’t be. Webinars are a great way to break down the cold cyber barrier and connect with …

Continue Reading

6 Tips & Tactics for Getting More Leads From Your BOFU Landing Page

A significant part of the buyer’s journey is the consideration stage. They’ve identified the problem (probably have read every informative and educational piece of content on your site) and they’re interested in learning more, but will your bottom-of-the-funnel (BOFU) landing page make them convert? You probably already know that your BOFU landing page needs to …

Continue Reading