Service Provided: PPC, Search Advertising, Landing Page Design
3 Main Products Category : Server solutions, Storage solutions, Networking solutions
Results: 7.87% conversion rate and 2400% return on ad spend
The Pain Points
First, the microsite Technians’s expert team got to work immediately, creating a suitable single-page, campaign-specific website to engage with new customers. By driving traffic from highly targeted Pay Per Click search advertising, interest from new customers was ensured by offering Special Offer to a competition requiring an exchange of personal information. Advertising continued even after the competition entry was complete, ensuring that site visitors would see Special Offer search ads relating to the devices of Hewlett Packard Enterprise. With Technians managing the full process, a high quality of work was maintained from the creation of Highly attractive and targeting ads through the Dynamic Keywords Insertion and Customizing Text Ads.
How We Helped
Improvements in direct sales were key. Technians provided this to Hitachi Systems Micro Clinic India through a powerful and precise Pay Per Click campaign, involving the creation of a tailored website with which to convey the strengths of the product and brand to customers shopping in an already crowded and competitive market.
It couldn’t be just any campaign. It was vital that the Pay Per Click work was highly engaging so as to increase qualified leads and tap into unaware potential customers within a specific demographic that was defined by their income and lifestyle.
What We Achieved
The campaign initially suffered from success! The ad targeting was so effective that the caps were put in place to ensure an appropriate limit on exposure to potential customers.
With over 0.25 million impressions achieved for Hewlett Packard Enterprise, a fantastic figure of over 38,000 site visitors and a 7.87% conversion rate was achieved.
But that wasn’t all. Technians was responsible for many other PPC marketing campaigns over a one-year period. These campaigns generated millions of ad impressions and thousands of sales. Combined with the other campaigns managed by Technians, Hitachi Systems achieved a return of 2400% of the total expenditure on ads.