Startups are generally convinced with the fact that employee branding needs a huge number of penny committed for ad campaigns. However, most of the authoritative and trusted employer branding have roots in resources that you already owned i.e. employees.
What is a successful employee engagement
Actually, employee engagement is in itself a stratergy and marketing design to make the company provide an appealing place to work at. This targeted marketing helps to shape the perception of future and current employees as well as the public. A successful employee engagement is marked by reduced hiring cost and easy hiring process.
What is employer branding
Employer branding described in Alan Price Human Resource Management, 4th edition Book, as:
“The basis of employer branding is the application of the same marketing and branding practices to a company’s human resource activities (specifically, recruitment and retention) as it uses for consumer-targeted marketing and branding efforts. In other words, the business markets its brand image to its staff. And just as customers will cease buying a company’s products or services when a promise is unfulfilled, its employees will also leave if the company fails to live up to its employer brand promises.”
Here are three financially savvy researches on how new businesses can enhance employer branding:
- Make Welcome video for employees
The best way to engage employees is through presentation of the workplace in form of a video.
Put brief introduction of team in video
The hiring team should come up with a video that contains the office working space with a brief introduction of the team they would be working with if selected and the work culture. This process brings about a transparency and builds a level of confidence in the prospect employee about their employers.
No need to make professional video
This video need not have a professional to shoot it, instead the hiring team themselves can do it with their phones. This gives a personal touch to the video and looks more authentic. It also increases the chance for the employees to want to work at such a friendly environment and is a pocket friendly and successful step for employee engagement.
- Let World know about you
Incorporate optimum utilization of Social media in your strategy to show the world a glimpse of the work environment in the company.
Create blogs and social media pages
In this context, you should create blogs, Twitter page, Facebook page or you can use any other or all social media platforms to allow the potential candidates an opportunity to get familiar as well as to engage with your company.
Be specific with the need that whoever the person handling these pages or account should be active properly and responsive as well in order to reply quickly on every query.
Use online chating strategy
Make benefit of social media through online chatting with customers and also include employees sharing their stories in this strategy. Keep in mind that all these will emphasize your companies work environment and work culture.
You can boost employee brand exponentially by acquainting the world with your qualities, culture and representatives.
- Affable work Culture
Employee engagement is the top most priority for any organization and it goes beyond different job post on career pages.
Potential employee want to know about work culture
These days, employees become too concerned about organization with which they are going to get attached. In fact they really want to see the functions of the company on daily basis and especially how the company is treating their employees, before joining the company as well as prior to acceptation of joining letter.
They like to view the pictures that will let them know more about the company like company culture, candidate experience, physical office space, etc.
Create a good employee value proposition
Creation of a well crafted Employee Value Proposition is one of the best ways to show the potential employee an insight into the organization.It gives your prospects a view of what they get in return for coming to work at your organization.
It should be created so well that it reflects the answers for the relevant questions (What’s in it for me?), things that are not included in benefits and salary.
Employer branding expands healthy atmosphere through eternal support of managers at all levels and is definitely justified despite the exertion over the long haul. Use these techniques and boost employer branding without shedding off your bank account. The organization will definitely get the most suited and talented person.