Keyword research is crucial part of Search engine optimization, before start any off page optimization seo activity of a website, we placed right keyword and its variants to website page’s content.
Picking keywords is more complex than just picking the keywords which you suppose people search for most seldom. Doing so typically results in lack of traffic and conversion. Either you may not get enough traffic from those keywords or you can say those keywords may not convert like the way you want.
Keyword Research is procedure of devising, researching, and picking keywords to target your niche audience. Typically keyword research calls for two important things, one is picking your niche keywords, and second is picking particular low-competition keywords to target and get traffic on. we can use tools like Google adword keyword planner or any other free or paid tools to research keyword. Actually with keyword research we check how our user is searching our services/product on internet, Before start keyword research let’s go back and think about user what they think ,what they search and how they search so that we can check user’s behavior without any tool. here i am explaining 5 ways to research keyword without any free-paid tools.
1) Twitter and Facebook Hash-tag Discovery.
social media is a great platform for listening to your audience directly.you can check how your audience searches on social media and which variant of your keyword is oftenly used via hash-tag discovery.Just search your key term on social media and check how user is searching for it and how influencer of your niche is using it in their profile biography & conversation.
Search for a keyword on social media and select the content type from left site like news, people, photo, video etc.
2) Google related search terms
When you type in the keywords of your concern into Google, it will give you a list of most relevant links and moreover it will give you list of “related searches” of your typed query at the bottom of the page. Scroll down and you will discover a list of relevant and long-tail keywords which can be proved essential in your keyword research process.
Even “Google autocomplete” can be utilized in hunting down the right keywords for your business.
May be you get shocked by viewing Thesaurus in this list as this tool is majorly considered for college students and writers, however this will give you a lot of ideas which you might miss in your mind.
Without a doubt, thesaurus can help you in devising your keyword research process. There are chances that there are other related terms which go well with the thinking of your demographic. So give this useful tool a try!
Wikipedia ranks 6 on Alexa rankings and it had approximately 18 billion page views & nearly 500 million unique visitors every month (source: Wikipedia) it has one of the greatest content marketing strategy ever on Earth. This thing has become possible because of the placement of effective keywords and user-generated and publishing great quality content on a big scale.
Well, what you have to do is, type your concerned keywords over Google and most probably Wikipedia will rank top, otherwise search inurl:Wikipedia and your concerned keywords. Now search for the relevant keywords in the first few paragraphs of the Wikipedia’s content, also look for your concerned keywords in the Wikipedia’s table of content.
foe eg. you can check related page to your keyword on Wikipedia by this query
inurl:en.wikipedia.org “seo company”
The keywords you find in the Wikipedia’s content definitely can make you rank higher over SERPs, if you use them effectively.
5) Check for your competitors keywords
This is a fair practice which should be included in your keywords research hunt. Just Google your concerned keywords and open the top links (say 3) of your competitors. View the page source and find the keywords in their Title tags, H1 tags, Meta tags, and content. The keywords on which your competitors are ranking can be added in your potential keyword research list.
To the matter of fact, your competitors are ranking on top of those keywords not just because of the adding of those keywords as they are variety of other reasons which pitch in when it comes to Google rankings results. Nonetheless if you want to rank higher on those keywords, they should be there in your web page either in exact form or in form of some variations.