At first we should understand what a landing page is and what is not. A landing page is on which we might land and that typically contains a form and be presents exclusively to arrest audience’s info through that form. Many people confuse a web page with a landing page but this isn’t the case. However the definition almost remains the same that any page on the internet that on which we may land is a web page but it’s not necessary that it should contain a form and it presents exclusively to arrest audience’s info through that form. So, typically we can mention that all landing pages are web pages however vice-versa is not true.
So in this way we can say the basic and most important thing is filling out form in a landing page. Filling out forms is no-doubt a tedious work for everyone without any exceptions. There are tools such as Google’s AutoFill but people are least aware of and why should not, they are not bound to fill a lot of forms.
Nonetheless, if you are marketing and promoting your business, filling out your form by your visitors is an essential component to take your business to the next level. So, how can you actually make them (your audiences) to feel like filling out your form? Do not worry; I have come up with some useful tips that you help your lead conversions after all a great landing page is nothing like anything for an inbound marketer.
1) It all starts with a great headline
Your landing page’s headline should be written in that style that everyone could easily figure out what your landing page is all about. Your headline needs to speak the voice of the full content present at your landing page, so if in case, your busy visitor don’t want to read the full page can easily find out what he/she will receive after filling out your form.
Moreover, the headline should be compelling enough to grab the attention of the visitor. Capitalize it and make it look more compelling by utilizing strong verbs etc.
2) Your landing page should offer clear value
If your visitor couldn’t be able to make out what they will get in return once they complete out the form, chances are high they will not provide their personal information. Your offer requires focusing the value in it else your landing page visitors wouldn’t fill the form.
3) Your copy should be precise and concise
Landing should not be too informative and long that can bore your visitor instead attempt to make the copy to the point and concise. Try to make your copy in between hundred and a hundred and fifty words and cover all the relevant information in those word limits.
4) Your landing page should not have distractions
Your landing page should not have distractions such as navigations. First your copy needs to speak the offer clearly and make your visitors fill your forms and then you can offer navigations to them. You can save your navigations once your visitors fill up your form meaning to say for the thank-you page.
5) Your landing page should not ask overly personal questions
6) It should work well with handheld devices
It is critically important that your form should work well with handheld devices such as mobile phones and tablets. We all should accept that we have this experience in the past. We tried hard to fill out the form but ultimately give up because it totally not working.
Up to some extent this problem can be solved if the page is responsive. But it is recommended by experts by removing the form from the landing page instead create a button for social sharing link for mobile and tab visitors so to give them a better experience and increase your leads.