Over the last few years, many audiences have shifted their focus from television to various online streaming platforms. As the new trend continues, the internet is being flooded with various online streaming platforms. These days many businesses make use of live streaming videos to enhance their business to generate more website traffic. Businesses make use of live streaming services to create a niche for their brand with various live streaming services and to reach a wide range of audiences. A few of the popular online streaming platforms are Netflix, Hotstar, and Amazon Prime Video.
Hotstar is quite popular and has many user bases. At present, Hotstar provides various kinds of offers that cover almost 100,000 hours of content on TV and provides movies that span across nine different languages. It covers major sports as well. It makes use of high-end video streaming technology by paying great attention to quality across all the devices and platforms. Hotstar is a top video destination for regular video customers. Being a popular destination for videos, think to advertise on Hotstar to get more reachability.
Benefits To Advertise On Hotstar
Let us discuss the benefits to advertise on Hotstar.
- You can choose from a wide range of options for the target audience. It could be based on locations, demographics, interests, and many more.
- You can also choose the formats for advertising display that would best be apt for your brand. The wide range of video advertising options from the one listed below.
- Pre-roll
- Mid-roll
- In-stream
- Display
- You can execute your video marketing campaigns on the various content types that your customers wish for, whether it is cricket, entertainment, or anything else.
- The price for advertising on Hotstar is feasible and can be done with a low budget like INR 10,000.
For advertising on Hotstar, there are many types of Hotstar ads. At present, Hotstar is being accessed through ways like websites, or apps of Android and IOS. The service is being operated in the following two methods:
- Free Ad-Supported Service – In this service, Hotstar gives access to few of the star services and for few picked Indian cinema movies.
- Higher Tier Subscription-Based Service – In this service customers get focused on more content that has an international range of movies and series as well.
Moreover, Hotstar has announced its advertising service, which has a huge impact on the business in case they look out for more reachability and conversions related to their products and services. This service of Hotstar is known as Hotstar AdServe.
Using Hotstar AdServe, any business would be able to advertise using the streams. It is ready for big players competition who are in the same domain as Facebook and YouTube.
Advertising on Hotstar provides you with the best video experience for the users. Few of the benefits of advertising on Hotstar regarding the videos are the following:
- All-in-one Video Playback – Hotstar provides an adaptive video streaming technology that makes sure that the video quality is maintained basis the existing bandwidth. This would make it a great video experience being watched on mobile networks and WiFi connections as well. Hotstar videos are optimized to execute the videos on mobile networks with varying throughput. This would confirm that other users need not compromise on the low-end experience and be able to play a high-quality video on the higher bandwidth availability. Also, users are free to select the video quality that best suits them.
- Search In A Smart Way – Search is a unified issue on the internet and any platform. Searching the desired content on Hotstar is optimized in such a way that the complexity of the content is reduced and the delay in accessing as well. The search option provides the following features:
- Exact search results
- Speed autocomplete suggestions
- Easy navigate for users to video
- Easy to use
- Friendly User Interface – Hotstar provides a systematic approach to content organization and it is the output of the kind approach of the user experience and its strong design principles. It also takes care that the user is not stunned with the available content depth. User interaction with Hotstar is possible at any stage to discover content and its experience that comes out of it. This is taken care of by the blend of various algorithms and human curation.
- Good Content Catalogue – One main benefit of Hotstar is that it provides the latest and common content from TV and movies across the world. This platform has content from almost eight languages and spans across 15 TV channels. It is considered home for most of the lengthy content being executed now and has the highest-rated TV content.
- Originals – Hotstar always works to provide good engagement with the audience. It keeps in mind the attitude and sentiments of the customers and has got great success by maintaining its originality.
- Access – Hotstar is easily accessible on the Apple App Store and Google Play Store for various devices.
Procedure To Use Hotstar AdServe
So, now let us understand the various steps to make use of Hotstar AdServe for promotion on Hotstar.
- The first main step is to check with the website, as the real work begins here. So, go to the website https://brands.hotstar.com. Once you enter this website; you will be displayed with the home page as shown in Image 1. On the home page, click on the button ‘Advertise on Hotstar’. On clicking the same, you will be taken to further steps.
- In the next step, you will be taken to the sign-up page. At this stage, you can either sign-up to create a new account or if you already have an account, you need to just login using your credentials.
- Once you enter your account, you will see a button that takes you to various steps to create a new campaign on advertising on Hotstar for your business. Image 2 shows the screen where you would create a campaign.
- In this step, choose your category for your ad to make its introduction. Whether it is sports, entertainment, etc. Once you select the category, fill in the details of the campaign. The following steps would guide you with the same.
- Campaign details – Once the category is done, you need to provide the campaign details that you wish to execute. Enter the following details:
- Campaign name
- Schedule of the appearance of the ad
- Select the dates when the ad should be displayed
- Budget – At this stage, you need to set up the budget that you desire to place it in your campaign. At this point, you need to be honest and do not miscalculate anything. Have a check on the calculation and then choose the budget. Hotstar budget ranges from 10 lakhs and goes up to one crore and above. Once this is finalized you move to the next step to upload your creative ad for your brand promotion on Hotstar. Take the support of the sales team in case your budget is more than what the Hotstar expected.
- Video – This is the final stage for your brand promotion on Hotstar. Here, you upload the ad video into the platform. The various video format that is predefined and you can use while advertising on Hotstar is the following:
- Video length of up to 20 seconds
- A bit rate of 50 Mbit/CBR
- The aspect ratio of 16:9
- A-frame rate of 25 fps
- Campaign details – Once the category is done, you need to provide the campaign details that you wish to execute. Enter the following details:
Do not forget to enter the URL of your landing page while you advertise on Hotstar. The landing page URL is the page where your user will be taken to when they click on the video. You need to maintain the Google policies while you display the URL to ensure that it does the writing job for you.
Once you are done with these steps, you would get a confirmation email that mentions all the campaign and payment details.
Types Of Ad Formats
You can advertise on Hotstar using many types of ad formats. Below are a few types of ad formats that you can use while you perform your brand promotion on Hotstar.
- Billboard – To advertise on Hotstar, the Billboard ad format is used when you require to drive a faster reach for your brand. Also, to drive more video views or traffic to your website or app.
- Native Image – To advertise on Hotstar, you can make use of Native Image ad format for the following:
- When you require to drive more installs for your app.
- When you require more people to visit your website or app and act on it.
- Bumper Ad – For advertising on Hotstar, you can make use of the Bumper ad format for the following reasons:
- When you require to increase your brand awareness
- When you wish to deliver a short message to be actioned in a few seconds.
- Midrolls Ad – For advertising on Hotstar, you can make use of Midrolls ad format when you require increasing awareness through an appealing story of about 20 seconds. Promotion on Hotstar using midroll advertising refers to a video ad that gets displayed in the middle of the content instead of before or after the video content of the publisher.
- Carousel Ad – For advertising on Hotstar, Carousel ad format can be used to trigger your midroll ads in an interactive fashion. You can also project many details about one product.
- Lead Generation Ad – For your brand promotion on Hotstar, Leadgen ad format is used when you require to capture leads that come through your midroll ads.
Using the various ad formats listed above, you can choose one among them to execute your ad. Advertising on Hotstar is an easy way to promote your brand. One key benefit of advertising on Hotstar is its services being provided online.
Types Of Ads
The various types of Ad to advertise on Hotstar are the following:
- Display Ad – The display ads are static banners that are placed down the home page where you could see many banner ads. When you require to place a banner ad, the Hotstar’s creative team would place background audio and display it for about 10 seconds on a full-screen display.
- Video Ad – The video ads can be placed at any location with a duration of about 6 to 60 seconds. These ads are non-skippable and are displayed in between a program that the audience is watching.
- Pricing Model – The pricing model is the cost per impression meaning that the number of times that your ad would get displayed on the Hotstar platform.
- Cost Per Click (CPC) – The CPC model indicates that charges are involved when a user clicks on your ad. The CPC is relevant only for the display ad format.
- Bumper Ads – The bumper ads are non-skippable video ads and it runs for about six seconds. These ads get executed just before the user begins the media. This ad is used when you require to increase your brand awareness.
- Native Ads – The native ads are used when you require to trigger the installation of your app by many people. This would enable the user to take the desired action on the website.
Pricing Model
Having discussed how to advertise on Hotstar, let us see the pricing model that it carries. The following lists the various pricing models to advertise on Hotstar.
Video Ads – The video ads on the Hotstar platform exist at cost per 1000 impressions (CPM) or cost per completed views (CPCV). Pricing would also differ from the target level chosen. The base price would be a minimum value to target all audiences for viewing any videos. The price would vary for sharper targeting. The price would be defined for about 10 seconds and is adjusted based on the video length. In this ad,
- CPM – The impression of an ad is counted when the ad starts to play on the browser or the app.
- CPCV – The ad view is counted when the ad gets over no matter what the ad length is.
Display Ads – The display ads on the Hotstar platform exist at a cost per 1000 impressions (CPM) or cost per click (CPC). In this ad,
- CPM – The impression of an ad is counted when the display ad is shown to the audience.
- CPC – The click is counted that goes to the landing page.
Conclusion
Advertising on Hotstar allows you to reach more engaged audiences. It is a common platform for displaying video content for brands. Hotstar is estimated to get about eight million video views per day and you could increase your brand awareness by using this platform.