Roy Price who is the global content head for Amazon Prime Videos loves India. He met director Kabir Khan, post lunch in Tuesday, to launch an Amazon original series on Subhas Chandra Bose’s INA. Facing tough competition from arch rival Netflix in India, Price has a lot to do.
India is an important marketplace
He said, “We talk about India a lot. It’s very important as a market and an area of focus for us”. Netflix eyes a refined audience with it’s subscription fee, whereas Amazon is targeting the larger mass based on the contents that are available for Indian viewers.
Amazon offers as compared to Netflix
Amazon offers premium services at a much lower price as compared to Netflix. Price said,
“We are a global service but there are only local customers. Customers here love Indian content. We are reaching out to top talent in films and television to come to us with their ambitious projects. Now that we have launched, we can respond to what Indian customers are looking at”.
He did not eliminate the speculations for a bid in the Indian Premier League.
Significant of company that streams video
Reed Hastings, founder of Netflix, repeated the significance of this market for such companies that stream video over the internet on demand to smart devices, amid his visit here during last month. According to Netflix’s information, the biggest binge audiences are located in India.
India postures towards video streaming
Though, India postures extraordinary difficulties for companies of video streaming. As per Frost & Sullivan, number of online video watchers has significantly risen from 66 million in 2015 to over than 80 million at the end of 2016. They also come to a conclusion that most of them are using sketchy mobile connection to watch the videos.
On contrary, almost 53% of American population subscribe to minimum one streaming player using fast Wi-Fi or internet connection.
Amazon empowers customers to watch videos
Nitesh Kriplani who is the country head of Amazon Prime video said that Amazon utilizes exclusive innovative ideas and technologies empower customers to watch high quality videos using very little data.
Company developed data saver mode
In fact it also developed a data-saver mode for android user. Price, whose roots stick to Hollywood, has successfully figured out how to indulge Hollywood directors at Amazon. That’s why he convinced Woody Allen to start a comedy series.
“The important change is the unbridled ambition to create shows that everybody will talk about… It’s a fantastic time to be a director, writer or an actor.”