In this race of Advertising, brands struggle exceptionally to get a hold of their audience. Content creation has been the star athlete of this race for decades. Content is that one base foundation that may build your brand or destroy it depending all on the message it is trying to convey. With the advances in technology, we have entered the era of Digital marketing; making content easily available. But even after becoming easily available, content hasn’t lost its power; rather it has attained a designated VIP status in marketing; with its standards reaching unbelievable heights. And we’re here to answer the ultimate question- who does it happen better? content creation in agency vs in-house.
Now, if you’re looking to hire an agency for content creation or trying to build an in-house team for the same. The below given pros and cons will help you overcome your confusion like a pro!
Content Creation with Agency
Agency content creators hail from a marketing agency. An agency’s reach and client diversity make them highly proficient with their ideas. Their major strength is their ability to handle a variety of brands from different industries. This also makes them flexible in ideation and strategization, giving them a lead in the race of content creation in agency vs in-house.
Pros of Content Creation with Agency
- Enhancement of your Ideas by Experienced Professionals
A marketing agency has a bunch of experienced professionals with the knowledge of the latest trends going on in the marketing and advertising industry. This experience and knowledge helps you improvise your brand strategy through subtle yet attractive marketing techniques. Also, the content strategists in marketing agencies are equipped enough to build campaign strategies for your brand, helping it flourish in the competition taking place in the market with creative and innovative ideas. - A Large Talent Pool for your Content
The undeniable plus point here is the access to the best of the talent in the industry. Besides that, agencies are famous for their flexibility of providing freedom to their content creators. A lot of great creative ideas emerge due to this freedom. Hence you can also expect an out of the box piece for your brand if you hire a marketing agency. - Cost-Effective
Marketing Agencies are equipped with tools; essential for content creation. So, in conclusion, you get experience, tools and the latest innovative ideas in return for collectively efficient cost in total.
Cons of Content Creation with Agency
- Long Trail of Reviews & Follow-ups
Due to a set hierarchy in both parties, the creative has to go through several rounds of reviews. This continuous pace of follow-ups might instil a delay in communication and hence it might end up in delayed deliveries as well. - Limits you with Scope of Work
When you sign up with a marketing agency, your scope of work is limited to a certain number of deliverables and further its revisions. This forces you to compromise on your frequency of publishing/postings and sometimes even on the message you are trying to convey. - Strategy Shift during Short-Term Cooperation
At times agencies come up with strategies for the brands to make an impact in the market and are not favored by the situations, the contract might come to an end even before the strategy has been fully implemented. This leaves the companies under pressure to follow through with the strategy without any manager, or discontinue it and lose its audience.
Content Creation with In-house Team
In-house content creators are hired specifically for your own company and their sole focus stays intact on your brand. They are counted as company employees and work in your office only. They are easy to reach and can offer a large number of deliverables, making them the trustable ones for content creation between digital marketing vs in-house.
Pros of Content Creation with Agency
- Acceleration of Workflow
In-house content creators are solely focused towards your company, and with the easy availability of all the resources; they are able to produce more work in less time. Also, the flexibility of easy communication with other teams makes it easier for them to address the concerns being raised by the customers. - In-depth Knowledge of the Brand
In-house content creators have just one specific brand to work upon which makes their research on it quite extensive and deep. The dug-down research helps them optimize their content to its fullest potential by giving them insights much more clearly. - Unlimited Content and Revisions are the Cherry on the Cake
As we discussed above about having limited deliverables with the marketing agencies, you get stuck with your usual audience base but with in-house content creators you can produce as much content as you require. Also, if you are not satisfied with the tone, you have the flexibility of unlimited revisions as well till it matches your brand tone.
Cons of Content Creation with Agency
- Lack of Resources
Compared to a marketing agency, in-house content creators are of limited quantity which limits the creativity as well as the workflow in the content creation process. It is also difficult for small companies to build a large and efficient marketing team to meet the requirements. - Lack of Constructive Challenges
Due to the limited availability of content creators, the ideas produced by them mostly go unchallenged, limiting the prospect of growth and a wider concept. This doesn’t allow the brand’s image to grow in the market due to the same bland track of content followed by the in-house content creators. - High Set-up Cost
In order to start an in-house marketing team, you would need to set-up the whole division. This would mean buying all the essential tools along with the hiring process. This whole process is a very strong financial strain on the company.
The Decision Remains Yours!
As we have heard everything has its own pros and cons this marketing choice also comes with certain flowers and thorns. Hence, we leave it to you to decide what suits best for your company, content creation in agency vs in-house.
Digital Marketing Services
Agency vs In-house
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