Facebook, being a popular social media platform and seems to be an ideal platform for marketing. A Facebook account sees so many contacts and it becomes easy to broadcast any messages or events to a group of audiences. A Facebook event indicates a calendar-based resource that can be used to inform users of the various forthcoming events. Anyone can create an event on Facebook and is open to any users. The maker of Facebook events can invite their friends, group members, or page fans. 

Facebook events are a special feature on the Facebook platform that you can use to establish social gatherings through Facebook. When you create an event on Facebook, you will get a dedicated page where you can provide your event details and tools range for friend notification and have a track of what is going on.

Facebook users can find out these events on the Facebook platform when they invite from their friends, engagement from their friends, or sometimes suggestions that they could get from websites itself. Create an event on Facebook and make it easier for information sharing for one-time events and recurring events as well.

Creating Public And Private Event

Let us see as to how to create an event on Facebook. Also, any person will now know how to create an event on Facebook page, and moreover, it comes free of cost. You can create an event on Facebook as an invite-only event, that is private, or an event that can be viewed by all, that is public.

So, what is a private and public event?

Private events on Facebook can be viewed by only the invited guests. This can be used when you do not want specific people to check with the event. On a private event, you can include the following information:

• An image or a video
• Event name
• Event location
• Event description
• Event date and time
• Option to create an event schedule
• Name of the event host
• The option to permit a guest to invite friends
• The option that allows the guest list to be viewed by invitees

Public events on Facebook, anyone on the Facebook platform can view the event and perform a search on it. Anyone can view it even if they are not friends with you. Public events are ideal when you want to get more audience for a big event like a festival, local concert, fair, etc. For public events, all information listed for private events must be mentioned and even more. You will be able to choose a category so that people browsing for public events would be able to find it. You can also set the recurring frequency option for event recurring and provide extra details like admission guidelines, keywords, and control over who can post on your Facebook event.

Once you create an event in Facebook, you also need to invite people to the Facebook event, only then the event would be successful. For inviting people to your event, you can invite friends from your profile friend list, group members, or followers of a page. While public Facebook events can spread fast, it is likely to reach many people in a short duration. In the area of RSVP on the Facebook event page, you can get the number of people whom you are going to get for the event. When you place your event as public and when someone RSVPs about, they are attending the event, that information would be shown up on their newsfeed and it can be seen by their friends as well. So, this way the event details can be seen by their friends. When their friends respond it can be seen by their friends as well. This way it goes like a big chain and the event details can be seen by many. When the event is public, then the attendee’s friends can make a decision whether they would like to attend or not. Also, people need not worry about whether they would forget to attend. As the event date is near, a reminder is popped up on the attendee’s page.

Steps To How To Create An Private Event On Facebook

Now, let us see the steps as to how to create an event on Facebook. The following steps are to create a private event.

1. Go To Your Facebook Account

Select the events tab seen on the left side of the Facebook home page.

Click the option ‘Create Event’ tab.

If you are creating an event on Facebook app, then tap on the menu icon that is seen at the bottom of the screen on the iOS platform and at the top of the screen on the Android platform. Then click on the option ‘Places & Events – > Create’.

2. Drop Down Menu Of The ‘Create Event’ Tab

In the menu, you will see two options. ‘Create Private Event’ and ‘Create Public Event’. Now, we are creating a private event, so, select the option ‘Create Private Event’.

If you are creating an event on Facebook app, you can see one more option, ‘Create Group Event’. This option is to create events that are precise to one of your groups. You can create these from group pages as well. 

3. Click On ‘Choose A Theme’ Option

Choose a theme from the suggested theme options. This would make your Facebook event page more attractive and visually appealing. The themes are categorized basis family, birthdays, holidays, travel, etc.

If you are creating an event on Facebook app, tap on the image icon seen on the top right side. If you already have a theme built, you can upload it using the option ‘Upload Photo or Video’.

4. Enter The Details Of Your Event

Enter the event name in the respective field. The event name can hold a maximum of 64 characters. In the location field, enter the event’s location that is the exact address. You can also select from the location list that Facebook senses. In case your event is an online one, enter that details in this field. In the description field, inform details that you wish to tell more to people about the event that you are posting. End the date and time of the event in the Date/Time field. In case you have an optional itinerary for your event, then enter the details on the Schedule place. This is applicable only to web events. 

5. Choose A Friend’s Name For Co-host

After entering the details, start to type a friend’s name in the co-hosts field and choose the relevant friend’s name from the list. You can also include multiple co-hosts. If you are creating an event on Facebook app, then tap on the option Co-hosts to search for friends or select friends from the list. Also, you can uncheck the option ‘Guest can invite friends’ in case you do not want anyone else to be invited. On the Facebook app, turn the button to set it off.

6. Click On The Create Private Event

Once you are done with the settings, click on the button ‘Create Private Button’ on the website, or ‘Create’ button on the app.

7. Search For Friends From The ‘Invite’ Tab

Once this is done, go to the ‘Invite’ tab and search for the friend’s names or select them from your list. You can even include an optional note that would help to personalize the invite. 

To have a successful post of your event, engage with your attendees and invitees so that excitement and eagerness are triggered for the event. You can also write a post of your event, include an image or video, build a poll on your event page so that it would help to keep people in the loop though they wait for the scheduled event. 

Having discussed the creation of a private event, now let us discuss how to create a public event. 

Steps To How To Create An Public Event On Facebook

Like the way you create a private event, you can set up a public event as well. But you can set it only till a certain point. 

1. Go To Your Facebook Account

Select the events tab seen on the left side of the Facebook home page.

Click the option ‘Create Event’ tab.

If you are creating an event on Facebook app, then tap on the menu icon that is seen at the bottom of the screen on the iOS platform and at the top of the screen on the Android platform. Then click on the option ‘Places & Events – > Create’.

2. Create Event Tab Drop Down Menu

From the drop-down of the ‘Create Event’ tab. You will see two options. ‘Create Private Event’ and ‘Create Public Event’. Now, we are creating a public event, so, select the option ‘Create Public Event’.

3. Enter Your Public Event Details

Enter the event name in the respective field. In the location field, enter the event’s location that is the exact address. You can also select from the location list that Facebook senses. In case your event is an online one, enter that details in this field. In the description field, inform details that you wish to tell more to people about the event that you are posting. End the date and time of the event in the Date/Time field. In case you have an optional itinerary for your event, then enter the details on the Schedule place. This is applicable only to web events.

4. Enter More Information About Your Event

After this, the Public Event setup screen will take you to a section where you can enter some extra information. You can select an event group, enter the keywords, and specify whether the event provides admission free of cost or any other criteria. 

5. Click On The Create Button

Once you have included the required information for all the fields, click on the ‘Create’ button for your event to launch. 

Promote The Created Event

Once your event page is scheduled and its page has populated with many interesting information, you need to promote the event so that you could increase your attendees for your event. Make use of the following points for your Facebook promotion:

• In case, you create an event on Facebook and that is public, share the event on your newsfeed or in your groups. 
• For your event, create a Facebook ad. The rates of the Facebook ad are less, and you can target to a specific audience. 
• When you have a co-host for the event, request that person to share the event as well. This way your Facebook event would reach many people. 
• Once your post is done and as you reach the new event date, ensure that you share more videos, images, updates, and stories on the event page that you created so that it could create more interest to the audience. Also, it would set as a reminder for your event, in case they forget about it. 
• Make use of your mobile device to perform a Facebook live stream. You can do this from your event arrangement or the event itself.
• Whether your event is a private or a public, you can request your Facebook friends or anyone from your groups.  

Conclusion

Having discussed the creation of a Facebook event, after you create an event on Facebook you can always edit the fields. Also, once the creation is done, you can always edit the fields that you have listed during the creation. After that, you can also invite new post information or guests by updating the description or you can also post on the Facebook event wall.