To our complete awe, Marketing has been present for a long time around us. Since our early days of initiating civilization, we have continuously learnt to make our products more reachable to targeted customers, and we have just been getting competitive ever since.
Just imagine, that the first-ever marketing campaign could have been about things like food cooked on a fire or a wheeled cart to carry loads.
So for our understanding, marketing is a way of making your products or services more and more reachable to desired customer, with an objective to sell them to that customer. And so, marketing entails multitudes of aspects, one of which is advertising.

Let’s get started for the ride ahead-

1. Marketing-

Marketing is a process that a business is accompanied with, in all stages be it product development or sales. It can be simply termed as a set of actions that a company undertakes to reach to targeted consumers, and to create an interest in them for a product or service. Marketing can be done for a profuse set of objectives, like increasing brand loyalty, product development, etc. however, a single ultimate objective is to maintain desired sales.
*Read our blog on marketing and advertising to get complete understanding of the subject, its scope and the difference between the two*

2. Digital Marketing-

Also called offline marketing,iIt can be simply referred to as actions taken pertaining to marketing of a company’s products or services, over the internet. It further involves numerous leverages that can be performed in order to reach marketing objectives.
Digital Marketing is a popular method to reach a wider spectrum of audience, as the world is rushing towards digitization every day.

3. Inbound Marketing-

Inbound marketing is a strategy of playing the right tactics, be it digital or offline marketing, inbound marketing is about focussing on highly fit or highly narrowed target customers through various channels in order to interest them in purchasing the product or service.

4. Outbound Marketing-

Outbound marketing is just the opposite of what inbound marketing is, it’s all about spreading your brand’s awareness all over the target market, whether or not a customer is interested or he/she will engage with the particular marketing strategy. The best fit examples are website banners, which are just to provide information about new products or new offers.

5. Brand Positioning-

Brand Positioning is another strategic process that places your brand on a special pedestal in the market, differentiating it from competitors by setting forth your USPs and differentiating factors that make your brand stand out.

6. Brand Awareness-

Brand Awareness can never be calculated as a mathematical metric to measure a company’s success, rather, it is actually imputing a social judgment about a brand’s image in the market.
It can be defined as how people are familiar with your brand, and has two important components attached to it- a) Brand Recall, that is, the strength of the connection between your brand and its product/service class (McDonald’s and Burgers/Fast Food), b) Brand Recognition, how well people are able to recognize your brand with its logo and colours.
For example, whenever people hear ‘Apple’ or see its logo, they already start imagining smartphones and laptops.

7. Lead Generation-

Lead Generation can be well understood only when you’re primarily clear about what a lead is. A lead is a person who has indicated his/her interest in a company’s product or service and given his/her information to the company regarding the same.
Whereas, lead generation is a process of bringing more interested people to a company’s business and nurturing their interest, with an objective to finally convert them into customers.

8. Buyer Persona-

You surely know who a ‘Buyer’ is, but do you have trouble understanding what ‘Persona’ means? ‘Persona’ essentially consists of the characteristics of a thing or a person, which are presented to the world at large.
So, buyer persona means a collection/base of buyers with certain desired characteristics, to whom you would like to sell your products or services. Such a collection of buyers is prepared through persistent market research on demographics, behaviour, wishes, goals, careers, etc.

A buyer persona is often defined as a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

9. Flywheel-

Flywheel is a business growth model that is essentially placed around customer satisfaction and is driven by inducing more satisfied customers that further drive referrals, repeat sales and keep your business spinning. So, a flywheel model requires your undivided attention towards serving the customers, and so your actions like strategies and campaigns are aligned in order to best serve your customers.

10. Content Marketing-

Bill Gates once said, “Content is King”, and its importance still remains unmatched, as it solely carries the burden of engaging leads and customers in a company’s products and services.
Content Marketing is a pivotal aspect of digital marketing and can simply be defined as the planning, creation, and sharing of content over various platforms, with the goal to reach a targeted audience and boost brand loyalty, engagement, and sales.

A Continuing Saga
These terms are a continuing tail engulfed in a vicious cycle of a dynamic phenomenon called digital marketing. We’re reverbing this article through continuous efforts to add more and more to yours and our dictionary of terms. Kindly stay tuned for newer terms and more exciting stories that take us along on this voyage of ever-developing digital marketing terms.