Google keeps updating its algorithm and guidelines so frequently that it’s hard to keep up with it. It surely gives a great experience to the buyer but how does an ecommerce business owner get to know about the different tactics required to make his SEO efforts effective?
Don’t stop Doing, What you’re Doing
Only because we said that your old school SEO is not going to work anymore, does not mean that your ways are wrong. It means that your old tactics are not just good enough to remain competitive by themselves.
In case you are wondering whether your blog with keywords will still work or not. Don’t worry, with only a few tweaks to your current SEO techniques, you can still get a good outcome out of the things that you have been doing.
Ecommerce On-Page SEO
Don’t try to Beat it, just comply
You can’t beat Google’s search algorithms (HummingBird), so a safe option would be to simply comply. To make the most out of Google’s search , make your blog, website and articles as relevant and helpful as possible. Don’t even think of getting results out of Hummingbird search with non informative articles. Always try to educate your audience and answer their question with your Website Blog.
Use Alternate-Text for Images
Don’t mislead your buyers with irrelevant Images. Always specify what that image is about, in the alt text. Here you are benefitted in two ways: One by putting keywords into the alt text, it is a great help in SEO. But the main use of alt text is to let you buyers know all about the Image even if their browser is set to text-only.
Add Social Feeds
Social media occupies a major part of search results, so why make most use of that? Including your Facebook, Twitter and LinkedIn feeds, adding Pinterest now-trending board, and sharing Vimeo videos, Instagram photos on your website can really give a helping hand in On- Page SEO.
Include Some Actual Reviews and Testimonials
Some might think that adding reviews to the website is not a good Idea. But the fact is that before buying any product a customer tends to check out some reviews about the product online. So why not take him directly to your website through those searches. Even if there are some negative comments on your Website, It will bring you even more credibility.
The best way to answer your customers’ questions is to take them to the FAZ Page. Other than searching for reviews of a product, a buyer seeks out for some answers to general questions about products. Consider every small and big questions your buyers might ask.
Ecommerce Off-Page SEO
By scattering your articles everywhere on the Internet isn’t going to help get traffic for your website. You must carefully choose some reputable online publications for your articles to bring you genuine traffic and boost your Off Page SEO.
Don’t just count on these Off Page tactics for your ecommerce business, there are several other option that you might not have considered yet.
Buyers never miss an opportunity of their voices to be heard. There are various review sites like Facebook, Yahoo! Local, Yelp, Bing Local, City Angie’s List, Google+ etc which welcome users to put their positive and negative feedback for almost all kinds of Products and services provided by various Ecommerce Websites. You can always encourage your buyers to leave a feedback for your products on such sites, this will surely bring credibility to your business.
Sharing your articles, reviews, new products, company & Staff info on social media sites helps you to show up in buyers’ search results. Be very sure to fully describe every link and Image you share else they won’t come up during searches.
If you are just looking to attach link to as many sites as possible, you are going to be in big trouble. Choose directories with good reputation and relevant to your product and services otherwise, your customer might lose trust in you.
Hence to sum up, you should always try enhance your SEO with Quality Information. It does not matter whether that information is on your own website, blog or any other Directory, if you are focused to bring out quality in your SEO Tactics you will always stand out in the Ecommerce Market.
Are you an E commerce Business Owner?