Hiring a digital marketing agency for your business is just the tip of the iceberg. We know, it’s desolating to know that the marketing agency you selected after days and days of research, meetings, and brainstorming is just the start of a trek! And after this, even if you have selected the best agency available, the benefits you will get depend on how your relationship will develop with an agency. Having said that, building a relationship is a long trial. The foundation is the first 30-days! So, what are the important things to do with a digital marketing agency?
Why do the First 30-days Matter?
Believe it or not, the first 30-days after you onboard a marketing agency matter a lot. These days can decide the progress for the coming days, months, and years of business relationships! How will your relationship with the agency progress? Would you be able to get the desired results from your marketing agency’s efforts? Will you be able to meet your business’s marketing goals? All this is decided in these first 30-days!
So, How Can You Ensure You Get These 30-Days Right?
We’ve got you covered! Here is a list of things you should do in the first 30-days when you onboard a marketing agency.
1. Speak Out For Help!
If you are a startup or budding business, add this to your must-do list for those first 30-days when you are searching for and hiring a digital marketing agency!
Talk through with your agency about where you need help. Do you feel it is difficult to reach potential customers? Or identifying which marketing channel works for you best is your roadblock? Or, you have still not understood where you are going with your marketing strategy?
Put across your challenges in sheer detail and keep a track of the necessary things to do with a digital marketing agency. This would help your agency suggest you best marketing hacks and customer acquisition principles. So, that you can not only get your marketing right but also win your regular bottlenecks in business.
2. Organize the Flow of Work
Being organized can not only help your businesses and agency save hours and hours, but it also helps get desired results!
“It is reported that being organized can help marketers report success by around 397%! “
Therefore, to ensure you, and your marketing agency work in an organized manner, decide the flow of work. How will your agency design your campaigns? What will they be needing from you? These may be testimonials, hot products, and other creative, and content requirements!
Further, on this step, you can also decide how, and when the meetings will be scheduled. How will reporting work? What will be the channels of communication to ensure a smooth flow of information and updates? All this can save your business sometimes, and the benefits of having an organized flow of work are unrivalled.
3. Share Understandings on Market, Customer, and Personas
Even though your marketing agency can have years of experience in handling businesses like yours, and from ones from your industry, your business is different. And, that’s where the need to share across the parameters, personas, and customer understanding (unique to your business) is required!
Further, ensure that your agency comprehends how you signify your customers’ personas. How do you target different customers? What are your business’s strengths, weaknesses, and biggest challenges so far? Apart from this, share your part of understanding on user behaviour, customer demographics, patterns, etc.
Getting all this rectified would help your marketing agency design a marketing strategy right for your business. So, driving ROI from marketing can be a smooth ride for your business. This would also assist keep things transparent so that you and your agency are on the same page! Well, at the end of the day, you have to justify the reason you were looking for and hiring a digital marketing agency.
4. Discuss Short-Term, and Long-Term Plans
Do you know? Marketing that is designed according to a goal has 376% more chances of getting success!
But, how would your agency know your business goals? That’s where sharing short-term, and long-term business goals become essential. And, this should be done in the first 30-days so that goal-driven marketing can be executed right from the first day!
To begin with, hiring a digital marketing agency is fruitful when you discuss with your agency what are your immediate expectations from their marketing services. What is your vision and idea for getting traction? Along with this, also put on the table of your long-term goals for your business. All this can provide a better picture of what your agency should do. What should be their approach? And, how they can fuel your progression toward your business’s short-term, and long-term goals!
Read this awesome resource on how to align your business goals with your marketing agency’s strategies.
5. Get Introduced to Tools and Platforms
No matter how much research you do, you would not find two marketing agencies leveraging exactly the same set of tools and platforms! But, that is the beauty of marketing. Isn’t it?
Different agencies tend to use different tools, and platforms to record analytics, measure marketing growth, design campaigns, and so forth! But, even the tools used by marketing agencies to establish communication with their clients are different! Therefore you should get this cleared up straight away!
Understand which tools and platforms your agency is using. How do they, and you, communicate with each other? Which project management systems or Customer relationship software will you both use? All this would help you gather information, and updates on time. That too without any hassle and breaks!
Ready & Set For The First 30-Days With Your Marketing Agency?
Are you clear about the things to do with a digital marketing agency in the first 30 days? By following these easy approaches, you can make sure you get those days get passed with flying colors. This will ensure that hiring a digital marketing agency has become a win-win situation for you. Further, click on this awesome resource if you are you still not sure whether to hire a digital marketing agency vs an in-house team. Read and get a clearer vision of your strategies now!
And, in a way that can make your progressive journey with a marketing agency seamless, and result-driven! As these initial 30-days would set the foundations for your long-term association with your professional marketing agency, we suggest you invest optimum efforts!