People working in the world of social media marketing are very well aware of the quote, “a picture is worth a thousand words.”They know the value of these images that’s why they spend hours planning on the perfect image or thumbnail to upload along with their content to have more social media engagement. Images are valuable when it comes to social engagement and it’s a matter that shouldn’t be taken lightly.
Besides social media engagement, Blogging is also becoming an essential thing where not only unique contents but designing your own graphics plays a huge role.
So how does one create an image that can stand out from the thousands of images available online? As a small business owner or a one-person marketing team, we think of ideas on how we can plan social media content or pull off designs and images ourselves. Well, you can start by having the right image design tools for creating images in your arsenal. In this competitive social space – compelling social media content and image is the key. The easy to use image design tools mentioned in this post will beautifully fit in your social media marketing strategy.
If you don’t know where to find these Free image design tools, read on because we listed them down for you:
Canva is every non-designer’s best friend. It has a beginner-friendly interface that makes image design a piece of cake. Canva offers a wide array of custom image sizes, pre-made templates, interesting fonts, and so much more. In fact, a lot of the original images you see online were designed using Canva. It makes sense why these images have so much engagement now, huh?
This image design tool has drag-and-drop interface that makes it easy for users to adjust fonts, change colors, add filters, tweak the image’s opacity, and find the perfect spot for each element on the canvas. While it’s less flexible and customizable than Photoshop, it’s still favored by content creators because of the possibilities it offers when it comes to creating images. The best part? You can get a basic account for free! Moreover, not just beautiful images but with Canva you can also design infographics, resumes, charts, logos, presentations and much more.
2. Adobe Spark
If you’re looking for the perfect balance between power and minimalism, Adobe Spark is the perfect image design tool for you. You can choose from a dozen professional templates filed according to design type, size, and category. You get to customize the template via Adobe Spark’s tools too!
You can use images from the library, or upload one from your computer. Adobe Spark only allows minimal adjustments, but it offers several filters that you can use to enhance your image. As one of the known tools for creating images, This image tool allows its users to change layouts and templates without having erased everything and start from the very beginning. The basic account is free, with additional features available once you upgrade. So, this tool is an amazing one when you need to add social media to the digital marketing process.
If you have a knack for playing with typography and images, then Recite is the perfect image design tool for you. Your target audience will definitely stop scrolling through their feeds to read the quotes you upload on your social media pages. All you have to do is enter the code, choose the style you fancy, and you’re good to go. With an interface that’s easy to understand, Recite makes it possible for users to create stunning images in less than two minutes.
You’ve probably seen one too many memes or GIFs with the watermark “imgflip.com” and for good reason. A lot of content creators use this image tool because it’s efficient in increasing social media presence. Well, that and the fact that it’s very easy to use.
This image tool offers a number of options when creating GIFs. The only downside to this tool is that GIFs and memes are watermarked since it doesn’t come with a fee.
Skitch is everyone’s go-to image tool when it comes to taking screenshots. It pops up with a simple keyboard shortcut and allows users to drag over the part of the screen that they want to capture. A lot of people keep coming back to Skitch because of its awesome and easy-to-use features.
It has features that allow you to blur, point to, and circle elements. You can also add texts with a few clicks on the screen. Produced by Evernote, this image design tool allows you to save an store all of your screenshots in one Evernote folder.
Creating Infographics is a breeze with Piktochart. These days, people don’t have the luxury of time to process long paragraphs of information. This is why infographics come in handy. They make it easier for people to process information, they’re easy to share, and they’re effective in boosting social media presence.
With an interface that’s beginner-friendly and a library that offers hundreds of templates, Piktochart makes infographic-making a fun experience for everybody. This free image design tool also effortless to go back and edit mistakes that you make as you go. All you need to start working is flow, design, and information.
Another image design tools Easel.ly is considered as the most amazing infographic maker that comes with an interactive layout. The image tool can easily embed charts, photos and images with customized templates. With the free image design tool, we can easily download an infographic for free.
To create your graphic you just need to drag-and-drop to create new visuals or artwork. Easel.ly has a huge selection than any other tool and has become so popular that it has achieved millions of active users.
What if you have to just take a complete shot of a website? There are times when we see an amazingly designed website and we would like to share on social profiles. Page2Images can be a savior in such cases and helps you to take HD shots and a full-screen picture of a webpage. It also allows you to easily download the picture or add it to Pinterest.
This image design tools also comes with a pair of bookmarklets that we can install and add to the bookmarks bar.
9. Photovisi – A Well Known Collage maker
Eye-catching collages are a boom on social media mainly when we talk about Instagram & Facebook. A tool like Photovisi does wonders when it comes to creating a collage with different templates and designs. With the tool, you can easily customize your photos, can add text, backgrounds, visual appeal that you really wish to add to the collage.
One more free, easy to use and handy online picture editor is Fotor. Design and edit with Fotor is so flexible that you will learn the tool within minutes. Just add filters, frames, text, and images and use this editing tool like a pro. This tool is also intended for amateur and professional photographers so that they can easily improve their pictures and shots. This tool is available in – iPhone, Android phones, PCs, Mac or online.
From the name itself, it is easy to guess that Infogr.am tool is used for designing infographics. Beautiful visual content and graphics are just a few clicks away when you use this highly recommended visualization tool. Here, you can select a personalized template for your brand and make it look professional with amazing colors, fonts, designs, and logos
It also allows a team to work together with the same account. If used for business and marketing, the team members can easily keep track of who is working on each project and brings more clarity to the process of marketing.
You can experience smarter and faster photo editing with the tool Pixlr Editor. This quick and free tool will add fun filters to your pictures. It has some functions very similar to the professional image editing software Photoshop, which makes quick yet professional edits. With this amazing photo editor you can crop, resize, cut out or remove background easily, and even add your own text — or personalize a text template from the text tool to use.
Often considered as a convenient and user-friendly Pixlr can be used for multiple purposes of image creation and editing. You can easily make quick image adjustments, draw on your photos, retouch your pictures, and make use of filters available. All these features make your photos look prettier than ever. Elements for enhanced photo-editing experience, Switch Modes – Darker or Lighter Mode are also available.
The currency of social media marketing is engagement, and the way to go about it is by creating interesting images. While that task can be a bit daunting, these image design tools are helpful and efficient as the ones mentioned above help lighten the load. These free online image design tools are great for marketers, bloggers, and small businesses. They’re inspiring to use because their languages, interface, and features are easy to understand. When you learn these tools, you can get the most for your business.
In this era of digital marketing, we need to keep up with the trends and the visual contents are real new trends. So if you are still looking for some inspiration to take your social media marketing to the next level, we hope this post helped you.
Representing your brand by creating graphics is one of the best ways to go. There are many tools as you have seen above. Just check out they’re easy to use tutorials online and kick start a designing strategy.