After developing a health condition three years ago, RamKrishnan Raja, a 41 year old entrepreneur, started listening to health and wellness podcasts with the hope that it might assist him in recovering from his condition.
View of Raja, an entrepreneur, on podcast
Raja who is an ex-digital marketing head and now an entrepreneur now said that, “I would listen to it while walking to work and during lunch and these podcasts helped me immensely to overcome the health hurdles”.
Podcast over General broadcast
Going ahead, Raja needs to utilize podcasts as a medium to discuss cognizant marketing and wellness. He also said that, Podcasts are very personal over general broadcast. It is also specialised to a single subject of interest, which is how it engages the listeners.
Podcast and hopes
Podcasts are becoming a popular mode to comprehend a subject or even simply tune into points that impact them. The entrance of Smartphone, internet, and digital media are responsible for enhancing the medium. But the contents of these podcasts are highly influenced from the western culture.
Most of them follow the western trend in this regard. The new city based community project is trying to apprehend the issue and come up with a solution.
Podcasting in India
Cofounder of Gathr which is a DIY community platform, Badrinarayanan Seetharaman said that, “The podcasting scene is relatively nascent in India. Our aim is to open a platform where all sorts of Indian stories can be heard to make them more relateable”.
Recently, Gathr has associated with Yolk Studio which is an innovative space in Koramangala that welcomed podcasts aficionados in the city. Its vision is to meet up to develop an acoustic studio for recording the podcasts.
The studio was built with the aid of 25 volunteers. They are expecting to go live from the next month. The studio has facilities like recorders, mixers and is sound proof. Every individual can use the facilities at the studio by paying an amount of Rs 300/ hour.