When it comes to inbound marketing, more or less your content is everything. How successful you will be as an inbound marketer very much depends on your content’s quality. It determines your web presence and augments credibility. With the help of your content you can educate and inform which establishes long term relationships with your customers.
To increase the web presence of your content and to make them appear in front of your potential clients, marketers need to think like professionals SEO. Many believe by stuffing more and more and repeating keywords in a given copy, they can ensure first page rankings on search engines like Google and Yahoo. But frankly speaking this isn’t the case, as now Google consistently launches new algorithm updates to spam such kind of content and it is really difficult to pace up with the updates of Google. What you need to do is and which always works is write for humans and not for search engines.
Now, we are going to discuss what important SEO concerns marketers need to keep in mind for marketing copywriting
For whom are you creating content
This is very essential, you need to define your target audiences and match your tone according to it. For example, if you are creating content which need to be posted on website pages you should be formal in tone whilst blog posts don’t require that much formal tone.
You must define your target audiences and write for them, only then you can avail greater results in inbound marketing. Moreover, you are required to concentrate on their (target audiences) needs, problems, queries etc. and create your content according to it.
Proper keyword research
You must recognize on which relevant keywords and topics you need to create content for. Google’s keyword tool can greatly help you find out right keywords of your concern. This tool can help you in your marketing strategy.
Adequate formatting of content
You should format your content in a fine written style to make it look attractive. How many images and headers you should put on in your blog posts? Solid anchor text should be in your link, in order for what keywords you are targeting to improve ranking for? It is a fine step to share all the resources and tools with your writers to get better results of SEO.
Assign a copy editor
To relish better results, you must assign a copy editor to proof-read, edit and format content which your copywriters write. Hire a copy editor who carries sufficient experience under his belt, a grammar nazi and very much detail-oriented; who can make content just the way your target audience wants and a one who can give useful tips to copywriters to help them create better content.
Ultimately, the thing that matters the most in everything is the return on investment or ROI and SEO or inbound marketing isn’t the exception. You are required to establish compelling Call to actions (CTAs) keeping in view of the fact only these can transform visitors into leads and customers. Without CTAs on-page SEO leads to nowhere.