Snapdeal, one of India’s leading e-commerce website announced its association with University of California, Berkeley along with Andhra Pradesh government to bring to light small village talents in a campaign led by the AP government ‘Smart Village’.
Snapdeal puts its wisdom on this partnership in its statement that concluded, primary objective for this partnership incorporates feasible panacea with cutting edge technology and services.
Snapdeal is seeking towards serving a platform at which buyers from all over the nation can easily access local handloom weavers obligated under this partnership. Vishal Chadha, SVP of Business team, said, “Working with a vibrant base of 3 lakh sellers of various sizes, we continue to drive inclusive growth and in-sync development. Through this collaboration, we aim to create employment and growth opportunities for local artisans, enhancing the reach of indigenously manufactured products to newer geographies and extending their legacy.”
Snapdeal declared that all these homespun products from the local craftsman will surely be steward and categorized on special page. Moreover, it included in statement that currently it is engaged at handloom fellowship of Village named Meri Podu who will be treated as seller.
This SoftBank financed e-commerce website is having tough times where it had to let go off 600 employees which was a result of heavy losses and there are rumors of stake sales of the company to Flipkart.