Social Media is more than just posting, sharing, commenting, or engaging with fellow accounts. It’s complex in the sense that you are required to take into consideration your target audience, the kind of content that works best for them, and the type of content that would garner the most engagement from your online community. In this article see who is better at social media management, an agency or in-house.
In the age where social media is prevalent and inevitable and you’re running a business, it becomes vital to form a team responsible for building your social media presence and managing it. Remember, the platform goes beyond gaining popularity or the desire of strengthening your online presence and is about actively turning engagements and relevancy into tangible profits.
Let’s understand the two dynamics of Social Media Management:
- Paid Management
Includes creation of ads, account management, and having control over who will see the ads through a paid medium.
- Organic Management
Includes actions like posting on feed, replying to comments, and sharing relatable content.
The Social Media Manager will be your business’ ambassador and will work towards catering to your customers needs, and questions, and will carry a deep understanding of your business.
So the question is: who should get the charge of your business’ Social Media Management? Agency or In-house?
Social Media Management with an In-house Team
Pros of In-house Social Media Management
- Maximize your employment
Having In-House Team allows you to onboard a professional to keep the social platforms updated. It helps save on energy and time since it is right in front of you and you can make informed decisions about the same.
- Focused Vision & Commitment
It provides you with at least one person who’d put their time and energy into this particular responsibility. In-house employees live and breathe the brand. They have the understanding required to put the brand in focus.
- Access to stakeholders
Access to key stakeholders provides access to certain information that has the ability to influence the direction of the campaigns and a greater ability to communicate.
- Develop industry expertise
Working in-house allows you to develop expertise in a singular industry and have specialization to put your industry in the limelight.
Cons of In-house Social Media Management
- Difference in Understanding & Opinion
Stakeholders, colleagues, or peers may not understand the value the work will hold, and it may get lost in the corporate shuffle.
One person may not be able to brainstorm new ideas every now and then, leaving you to crave variety and face new challenges.
The possibility of onboarding people for this particular responsibility may cost a fortune,if not done right. It’s about getting a Manager, Writer, Designer, and more.
Social Media Management with an Agency
Pros of Agency Social Media Management
Agency manages the portfolio of several unique clients on a daily basis. To cater to it, they have a large team and fresh & always moving mindset exposed to a variety of businesses & industries.
- Hiring Multiple People for the Price of One
It is possible for an agency to be more cost-efficient and offer an effective solution since you’ll be hiring several people at a packaged price. They are experts in their particular fields of Digital Marketing and Business Management which is going to be beneficial for your brand’s ultimate growth.
Unlike In-House, which can get a bit burdensome, an agency would equally hand it over to its several experts. They’ll have no trouble adapting to a dynamic environment and create best strategies for your brand.
Cons of Agency Social Media Management
- Slow Turn-Around Time Period
It can be slower compared to having a team in hand. They’ll take on the workload and deliver outputs depending on the clients on their roster and the time & resources divided for each of them.
- Work on a Contractual Basis
Agencies work according to the scope of work mentioned in the signed contract. Therefore, any additional task would also demand an additional payment.
- Delayed Feedbacks
The Social Media Management of an Agency can suffer from a delay in delivering work if the clients deploy multiple persons for approval of a deliverable. This results in delayed feedback, multiple changes and hence delayed work.
The Bottom Line
None is better than the other. It all depends on the end goal of a particular project that you want Social Media Management for.
Think like this: would you rent or buy a house? This, of course, has certain factors to consider, such as the time you’ll stay there for, what the down payment looks like, location, size of the apartment, locality, reach & connectivity, and more. And it all boils down to your current requirements. So who would you be going with for social media management? an agency or an in-house team?
Digital Marketing Services
Agency vs In-house