Google Clears Out Rumors About Bid Strategy Changes

Google Clears Out Rumors About Bid Strategy Changes

  Google has confirmed that the Target ROAS & Target CPA are not going anywhere but are being included within other bid strategies. The Target CPA and Target ROAS will be included in the  Maximize Conversions and Maximize Conversion value bid strategies, respectively. Recommendation: Google Declares New Dynamic Exclusion Lists Google states that the machine …

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Google States Website Design Changes Generally Lead To Content Changes

Google States Website Design Changes Generally Lead To Content Changes

  Google’s John Mueller was asked a question about whether changing the design of a website and leaving the URLs and the content the same would lead to changes in the rankings. To which John Mueller responded it likely will as “if you change the design, you generally change the content.” Recommendation: Google Declares Reasons …

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WordPress Likes To Block Google FLoC

WordPress Likes To Block Google FLoC

WordPress wants to block Google’s FLoC as a default setting. WordPress wants this feature in all its websites. The company says they want this because of some security reasons. This is an interesting statement from the WordPress end. WordPress further commented that Google’s FLoC places in groups so that advertisers can target the right set …

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Google Declares Reasons On Why Content Gets Pulled Out From Search Results

Google Declares Reasons On Why Content Gets Pulled Out From Search Results

Google has come up with two situations in which your content might get removed from the search results. Danny Sullivan of Google, states two main reasons for content getting removed. The main aim of Google is to give open access to information to its users. However, there are situations when Google has to remove the …

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Google Search Updates Its Knowledge Panel & Filter Design

Google Search Updates Its Knowledge Panel & Filter Design

Yesterday, Google made some small changes in the Knowledge Panel Information in the search results. Over the desktop version, it shows that search result filter buttons that exchange in the filtered results on the top. It was opposite to anchoring that allows you to go down to the particular section in the search result page …

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Google Declares New Dynamic Exclusion Lists

Google Declares New Dynamic Exclusion Lists

Google declares the inclusion of dynamic exclusion lists to assist the advertisers in managing the negative placements. Today, when every platform is looking to safeguard the brands over the web, Google’s addition of dynamic exclusion lists will help the marketers and makes it easy for them to manage the negative placements of their campaigns. Recommendation: …

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Google Lightening Talks: The Situation Of SEO In 2020

Google Lightening Talks The Situation Of SEO In 2020

Google has come with its latest video in the Lightening Talks series. The latest video shows the state of SEO in the year 2020. Apart from this, the condition of SEO 2020 has been compared with SEO in 2019. The data on the video shows how the websites followed the SEO standard practices. Recommendation: Google …

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Google My Business Let Owners To Edit Details Through Web Search

Google My Business Let Owners To Edit Details Through Web Search

Back in 2017, Google My Business allowed users to edit their details through web search results only. But in 2020, upgraded and in 2021, Google includes the ability to edit owners’ details like working hours, category, products, photos, location, and many more. Recommendation: Google Disallows Businesses To Add Phone Numbers In Google My Business Posts …

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Report States Google Local Reviews Are Not Publishing

Report States Google Local Reviews Are Not Publishing

  There are many reports of reviews not publishing and going live in the Google local results. So if a user drops a review to a business in Google Local and Google Maps then those reviews are either delayed or not publishing. Recommendation: Bug In Google’s Detecting 404s Might Leads To Traffic Loss Says Mueller …

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