Chinese gaming and entertainment company AGTech Holdings Limited has entered a joint venture with Paytm, which recently planned to train its offline merchants in QR code-based payments, to launch Gamepind, a mobile gaming platform with social and casual games that include rewards.

Views of Vijay Shekhar Sharma

“Young consumers in India are experimenting and discovering more entertainment options on the mobile. AGTech’s expertise and experience in the global gaming market will help us accelerate our plans in gaming and bring exciting content to our users,” said Vijay Shekhar Sharma, founder of Paytm, which recently purchased a residential property at New Delhi’s Golf Links.

Taping into the Mobile Entertainment Market in India

Through Gamepind, AGTech Holdings is aiming to tap into the mobile market in India.  Gamepind will be available both through the Paytm app and as an independent app. Gamepind includes casual games, contests and sports games, combined with a rewarding and engaging winning experience for the end user.

Gamepind will also offer coupons and products through which it will act as a marketing and promotional platform for merchants to engage with mobile shoppers and casual gamers.

Broadening Paytm’s Offerings

AGTech Holdings and PAYTM’s joint venture will focus on broadening Paytm’s offerings by integrating an additional layer of entertainment and driving deeper consumer engagement. AGTech has a 45% stake in the joint venture while Paytm owns a 55% stake.