As per a statement made by the company, Amazon India has doubled its vender base to two lakh since July 2016. Earlier, it was revealed that Amazon was hoping to increase its seller infrastructure after the investment by its rival Flipkart.
Other strategy of the company this year
Well, this year its domestic unit also compelled a provider network (SPN), third party logistics provider platform and Amazon Trained Ecommerce Specialist (ATES) programmes in order to increase seller enrollment.
Company constantly working for seller chart growth
Gopal Pillai who is director of seller services at Amazon India said that, “Right from introducing low-cost fulfillment channels through innovations like Easy Ship and Seller Flex to customising existing eco systems to introduce SPN and ATES to build online capabilities of new digital entrepreneurs to undertaking relevant awareness programmes like Chai Cart and Tatkal, we have constantly worked towards helping sellers chart their growth”.
Flipkart had 1.4 lakh sellers
Its competitor Flipkart had affirmed that it had almost 1.4 lakh sellers on board till December 2016.
Investment by company and its rival
Flipkart as well as Amazon India, both of them are keenly investing to establish the warehousing space and fulfillment centres to fulfill the need of faster deliveries and to control the seller inventories for enhancing the customer experience.
DIPP regulation for sales and its impact on the company
E-commerce space are mandated by Department of Industrial Policy and Promotion (DIPP) to cap sales at 25% from an individual seller. Hence they are focusing on increasing the list of merchants on their platform since mid-2016, the times since DIPP’s regulation came into effect.