Instagram wants to expand its width from just a social networking platform to an all-inclusive e-commerce experience to its users. This new feature is announced on Monday where the small brands can able to reach their fans and buy their product from Instagram itself.

Also Read: A Guide On How To Setup Instagram Shopping

Product release Tag:

A “Set Reminder” is an action that is going to be available in the post and it enables the users to set a reminder for the date when the new product of their choice is going to be releasing. The ones who set a reminder will get a notification just before the launch of the product.

Reason for a new feature:

This set reminder feature is a test-based to check out the compatibility of their in-app e-commerce. this test is made available to a limited set of brands like Levi’s, Adidas, Warby Parker and a small set of influencers via Shopping for creators.

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