Facebook introduces with one-time notification API for business accounts on messenger this week. The new feature will help the businesses to re-contact with the potential customers with updates related to their earlier needs.

The option is currently added to business accounts only so that they can be in touch with their users through direct messages.

Facebook Explanation

Explanation By Facebook
Explanation By Facebook
Image Source: Social Media Today

Limitations By Facebook

Facebook has implemented some strict limitations for the business in order to contact their users through messenger just to avoid spam. Till January business can respond to the query within 24 hours initiated by a customer with an additional benefit of sending a new message after 24 hours but in a new window. All this can be accessible in standard messaging.

Do Read: Facebook Is Working To Introduce A New Desktop Design For All Users


The new API almost works on similar principles but with more restrictive parameters. It will further reduce the potential of spam through messenger.

Facebook Past Announcement

Facebook had announced that WhatsApp is not being pushed with ads and results in negative to the revenues of Facebook.  But there are other opportunities present through which they can cover their revenues. Moreover, those opportunities lie in the messaging area only.

Introducing a new API will drive the business of messaging to new heights in every possible aspect.


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