Facebook has introduced a new option of adding various text variants for the ad copy for the advertisers. Later this will help Facebook’s system to choose from when displaying ads.
Image Source: Social Media Today
Earlier this feature was available in Google’s Responsive Ads but it is expanded to Facebook to dynamic ads too. It will help Facebook’s system for showing the best results.
This process also follows a similar flow like display ads but variants of texts will improve the combinations and help Facebook to showcase better results.
There is no final word from the Facebook officials for where this feature would be accessible. It could be a good option for advertisers to alter their ads on Facebook.