Facebook is working on providing a new option for businesses on WhatsApp which will allow them to create Facebook promotions within their WhatsApp business tools. That then link back to their WhatsApp presence, getting into the integrated popularity of the two platforms.
Business users will now be able to select an item from their catalog and quickly turn it into a Facebook or Instagram ad with a button directing viewers back to their WhatsApp profile.
This will provide new promotional opportunities for businesses on WhatsApp. Though its value, of course, will be limited to how many people within your target market are using both apps. It is another tool for promotion, which will help to bring more people to your WhatsApp presence. As per Facebook, there are more than a million businesses that are using click to WhatsApp ads on Facebook, so there is indeed demand, and it might be a huge promotional opportunity to add to your digital marketing approach. The news option is expected to be rolled out soon.