Videos are in the focus of Facebook and Instagram these days. What with Stop Motion Videos and 4K test for Watch and News Feed on Facebook, users are going to get a handful of video features in near future. As per Facebook’s quarterly report, video-based Instagram Story and WhatsApp have around 300 million users and Facebook with 2.1 billion users.

 

Facebook’s recent updates

Facebook’s Watch will be on the platform for a very long time along with the upcoming additions to its Marketplace.

 

The CEO’s view

Mark Zuckerberg, CEO of Facebook believes that video can pick up a higher social engagement on the platform.  He also commented that interaction with friends is always popular than watching a simple video. Their release of Group Video Chat App, Bonfire proves the same.

 

Facebook’s Statement

Zuckerberg recently stated, “Over the next three years, the biggest trend in our products will be the growth of video” He added “When done well, video brings us closer together. We’ve found that communities formed around video like TV shows or sports create a greater sense of belonging than many other kinds of communities. We’ve found that Live videos generate 10 times the number of interactions and comments as other videos. But too often right now, watching video is just a passive consumption experience. Time spent is not a goal by itself. We want the time people spend on Facebook to encourage meaningful social interactions. So we’re going to focus our products on all the ways to build a community around the video that people share and watch. That’s something Facebook can uniquely do.”

 

The matter with Stories

Stories feature initially started by Snapchat has gained a higher popularity on Instagram with an active user base of 173 million. The quarterly statistics have shown that Instagram and WhatsApp have seen a rise of 50 million daily users on their platform.

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