Google through twitter announced that its BERT algorithm is rolling out worldwide. BERT algorithm will help Google in understanding search queries in a better way.

Recommendation: Bing Is Using BERT Since April


BERT is an algorithm that enables Google to understand search queries. The algorithm will impact 72 languages all over the world. Google never said the BERT is listed in 72 languages.

Tweet by Google

BERT Affecting International SERPs

Google previously stated that BERT has affected almost 10% of search queries for the English language. It is expected that almost in the same amount other languages search queries get affected too. With the help of BERT Google is able to direct organic traffic to many webpages. The main impact was on the quality of search traffic.

Google’s October Announcement

Google October Announcement
Google October Announcement
Image Source: Search Engine Journal




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