Google through twitter announced that its BERT algorithm is rolling out worldwide. BERT algorithm will help Google in understanding search queries in a better way.
Recommendation: Bing Is Using BERT Since April
BERT is an algorithm that enables Google to understand search queries. The algorithm will impact 72 languages all over the world. Google never said the BERT is listed in 72 languages.
Tweet by Google
BERT, our new way for Google Search to better understand language, is now rolling out to over 70 languages worldwide. It initially launched in Oct. for US English. You can read more about BERT below & a full list of languages is in this thread…. https://t.co/NuKVdg6HYM
— Google SearchLiaison (@searchliaison) December 9, 2019
BERT Affecting International SERPs
Google previously stated that BERT has affected almost 10% of search queries for the English language. It is expected that almost in the same amount other languages search queries get affected too. With the help of BERT Google is able to direct organic traffic to many webpages. The main impact was on the quality of search traffic.
Google’s October Announcement