Google went through a big glitch that affected search quality negatively. Many thought it was an update but it was a mistake of some sort.

Glitch In Google Search Was Not Any Update

Google’s John Mueller tweeted saying-

Official Clarification

Issue Related To Caffeine Index?

Google’s Caffeine which is a web crawling and indexing system allowed Google to process data faster. The Caffeine indexing system allows Google to index the whole web continually in real-time. With a new fresher index lets Google to display more updated search results. Google’s Gary Illyes gave an explanation on how complicated a search index is, with a warning that the list he had published was only just a partial list.

Here Are The Tweets By Gary Illyes

Followed By this tweet-

Gary Then Concluded With This 

Recommendation: Google Search Ranking Heavily Fluctuated On 6th And 7th August

It was kind of surprising to hear te Google Caffeine System got quoted. It was rolled out in 2010. The declaration stated that it is an indexing system meant to increase the quality for the future.

Official Caffeine Announcement 2010

“We’ve built Caffeine with the future in mind.

Not only is it fresher, it’s a robust foundation that makes it possible for us to build an even faster and comprehensive search engine that scales…”

Google’s Glitch In Search Results Was Worldwide

This Google search glitch was observed in Asia as well as Europe and including all English speaking countries. It seemed to impact all countries, languages, and niches. From local services to recipes it affected everything.

Poor Search Results

Casey Markee Recipe Blog SEO shares a screenshot on Twitter showing how poor the recipe search results were.

Tweet By Joe Youngblood showed Minnesota company was being ranked for Dallas search phrase.

Google’s Glitch In Search Gave Bad Search Results

Google’s search results were so bad. WebmasterWorld covered the glitch as when it happened. A WebmasterWorld member, webdev29 observed how big sites like Amazon looked to dominate the SERPs.

“huge update also in France ATM, no word to describe the mess, its simply crazy ! there is no more ecommerces in my SERP (decoration) and mine has just lost everything…6 years destroyed in just one minute and the lives of several employees at stake! it’s not possible that it continues like this, in the SERP, there are only the big marketplaces (cdiscount, amazon, laredoute, aliexpress…) and some more or less recent sites without much interest…all the rest has disappeared on the deep pages of the search engine.”

A Report From Italy 

WebmasterWorld member teokolo shared this-

“Seems like a big update in progress here in Italy.
Every niche I follow is messed up. Shops are gone, affiliate sites have disappeared, serps are full of Amazon, ebay and news sites.”

Impact Of Glitch In Norway

mini_007 says-

“wow insane big update here in Norway, never seen so big change.”

Insane Fluctuation In Google Search Results

There were insane fluctuations whether it be Facebook, Twitter, or WebmasterWorld. WebmasterWorld member Whoa182 report is typical-

“What the hell is going on?

Just noticed my articles have gone from page 1 to page 7+

Seems to have just happened in the past few hours! Quite a few of my competitors have all disappeared from the SERPs.

Edit: Okay, it’s just massive fluctuations in page positions. One minute it’s on page 1, next it’s page 7 or whatever, and then back again.”


There has been no explanation from Google yet. The cause of the glitch appears to be related to Google’s Caffeine indexing system according to Google Webmaster Trends Analyst Gary Illyes.

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