Google’s John Mueller was asked a question about whether changing the design of a website and leaving the URLs and the content the same would lead to changes in the rankings. To which John Mueller responded it likely will as “if you change the design, you generally change the content.”

Recommendation:

WhatsApp Will Come Up With Many New Features This Week

Explanation By Mueller

If you change design, you generally change the content: headings, titles, images, internal linking, URL structure, accessibility, speed, etc – they’re all critical parts of a site and I’d consider them as content too.

So even if you are making no changes to anything outside of how the page looks to the users, there are maybe some changes that Google will pick up on in terms of your page speed, internal linking, content positioning, accessibility, and much more.

Here Are The Tweets

Conclusion

You can update your website’s design and still expect minimum changes in the rankings if you manage to control everything else in regard to the content. So if you have a good SEO then you do not have to be afraid to update the website’s design.

Leave a Reply

WE ARE TECHNIANS

Latest Articles & video

Good quality, informative articles about the industry

Looking to
Achieve your Goals?

Let us help you
get there!

We're a digital agency focused on
creative and results-driven solutions.

Start With
Submit Form Below