Google Discover is a feature by google where users can see an article of publishers on google.com homepage. Gary Illyes recently commented on how a number of publishers are getting very heavy traffic from google discover.
Here are some of the Tweets:https:
I just hope people realize that this may go away overnight and they don't build their whole business model around it 😳
— Gary 鯨理／경리 Illyes (@methode) November 8, 2019
Garry Illyes Explaining:
Google is continually constructing new things and closing down old things. On the off chance that you assemble your business around one new Google highlight and Google chooses to get rid of that component, at that point, you will be in an extreme position. You have to make a point to differentiate your traffic and your business so it isn’t dependent on a solitary of traffic.
It is good to know that many publishers are known for the fact that Google Discover isn’t the only way of generating traffic. Google Discover is not the permanent way of getting traffic for the publishers. But in any case, if any publisher is dependent on Google Discover in that case, they need to look for different sources.