Google Confirmed that on 23rd June it releases a Google Search “Spam Update”. The update rolled out & finished within a single day. Google did not elaborate more about it but it yet, just connected to its overall spam prevention notices.
Recommendation
Google Declares this on Twitter:
As part of our regular work to improve results, we've released a spam update to our systems. You can learn more about our efforts to fight spam in this post:https://t.co/piCLhbZPkH
And this video below:https://t.co/xMYWm4HPze pic.twitter.com/83IL0EB9Lm
— Google SearchLiaison (@searchliaison) June 23, 2021
There were a lot of fluctuations are seen in various tools related to ranking & alot of chatter too. It is still not clear, exactly what type of spam Google is focusing on this update.
Danny Sullivan Confirms that it is a global update & currently focuses on web page and image results, so there is no impact of this on local search results.
It's global and currently covers web page and image results.
— Danny Sullivan (@dannysullivan) June 24, 2021
Google also added that it will also bring a second spam update next week
This spam update will conclude today. A second one will follow next week. We'll add to this tweet thread when that happens.
We encourage sites to follow our best practices for Search: https://t.co/jK3ArQEuir
— Google SearchLiaison (@searchliaison) June 23, 2021