Trending topics or news are a forte for any social media platform and with this Twitter has taken a new route with their latest holiday trends for upcoming holiday season. Twitter announced its campaign wherein they will help users in searching gifts and for businesses like hotels or travel operator, they can look out for new holiday trends.
How will their campaign work?
By monitoring tweets in partnership with Brandwatch and Cheddar, Twitter will come across themes and trends that are in popular demand. With the incoming tweets, it will search for holiday gifts, user’s buying habits or even some holiday recipes to try out. It will also scrutinize the most used hashtags and emojis or some popular brand.
To keep users apprised of the latest trends the data will become a bi-weekly program that will be available on @Cheddar through Twitter on Tuesday & Friday between 3 and 4 p.m. For advertisers, it will prove helpful in creating campaigns that will be available on @TwitterMktg #HolidayisHappening chatbot via Direct Messages that are a part of it. Even the latest #Fuel team on their platform will also be helping advertisers for the same.
Existing Twitter trends
The trends that are existing provides data for Popular Articles, hashtags for Explore tab and other marketing trends.