LinkedIn is introducing some new tools for the brands to enhance their organic promotion efforts on the platform, while also providing more connection with colleagues within the LinkedIn experience.
Recommendation:
As seen in the above video, the first addition is the new ‘My Company’ tab on the LinkedIn company pages, which will have ‘Recommend’ and ‘Content Suggestions’ listings, allowing brands to promote direct sharing of related posts and overall boost the internal engagement with such among employees.
Page admins can now curate organic content through a new “Recommend” tool and suggest trending articles for employees to reshare through “Content Suggestions”. We’ve also added a new Analytics feature that allows you to measure the reach and impact of your employee advocacy program.
LinkedIn states that employees are 60% more likely to engage with posts from coworkers as compared to the regular members and 14x more likely to share their organization’s Page content compared to that of another brand. LinkedIn also declared a new introduction for its Product Pages which the company first displayed in December.
Today, we’re excited to bring Lead Gen Forms right to your Product Page – for free. Lead Gen Forms let you drive more high-quality leads through pre-filled forms populated with a member’s LinkedIn profile data. When a member clicks on one of your products, their LinkedIn profile information automatically populates an in-app form that they can submit instantly – without having to type in their info by hand.
And finally, LinkedIn has now officially rolled out that all the company pages are now able to post LinkedIn Stories, with every business able to add ‘swipe-up‘ links to their stories frames.
Conclusion
LinkedIn has added some good features which will offer new ways to enhance your brand presence on the platform. More additions like these will make LinkedIn an even more important mode for digital marketing.
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