Instagram is bringing something interesting on table for marketers. Previously it paved the way for Stories Ads. And now it has been observed by some marketers that a new grid layout is tested which has four columns instead of three.

What would it mean for marketers?

For marketers, this 4 tile grid layout will prove helpful in their presentation forcing them to arrange their display options methodically.

The advertisers can depict their post with certain style and look to connect better with their audience.

Why the sudden change?

Instagram has shifted its focus from perfect shots to everyday images which is meant to expand the use case of app and engaging more users on the platform.


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