Instagram has come up with another change in its Stories. After bringing in the 2x bigger preview tile for the Stories, their latest feature will enable them to add any content to their Story which is older than 24 hours.

What Instagram has to say on this?

“Starting today, you can add photos and videos to your story, even if you took them more than 24 hours ago. Now, you’ll be able to easily find and choose anything from your camera roll and share it instantly with friends.”

 

How will this feature work?

For uploading an older photo or video, the user needs to scroll down from main Stories screen, go to the photos from last 24 hours and shift to full camera roll listing. As soon as the user uploads an older image, it will be depicted as a date sticker on the image that could be resized or even removed. This feature seen by several users during its testing phase.

 

A step ahead of Snapchat

Though this version of Stories was started by Snapchat as ‘Memories’ that allows a smooth addition of photos, but with this new addition from Instagram, it will take a move further from their ‘in-the-now’ focus.

 

In the interest of advertisers

This will allow the campaigns prepared in advance and shared at the required time rather than the previous one in which it has to share within 24 hours. This will be helpful in view of a brand’s awareness that they want to create at a certain time.

 

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