Instagram is now coming up with their eCommerce addition giving businesses a chance to boost their sales by tagging price with their products.

How will this work?

After coming up with 4-grid layout for the businesses, they will now conduct purchase by getting access to some version of tool through an integration with Shopify.

What Shopify has to say?

“In this new rollout, merchants selected by Instagram and Shopify will be able to start tagging their posts with products in Instagram’s apps to showcase to their over 800 million monthly active users. With Shopify’s 500,000+ merchants in categories like fashion, jewellery, beauty, furniture, and home decor, it’s a perfect match to Instagram’s inspired community.”

How it can ease out the shopping process?

The tags of Shopify that are still under development will allow the users to make any purchase from any post within the app itself. But this seems to be available to some Shopify retailers only.