Indian electronic payment company Paytm has launched a messaging service ‘Inbox’ which will allow customers to chat and transact simultaneously. “There is a need for social messaging, commerce and payments seamlessly blending into one another. To meet this consumer need we introduced Paytm Inbox,” said Deepak Abbot, senior vice-president at Paytm.

Inbox Features

Explaining the features of this messaging service Abbot said along with sending texts, consumers can now also send photos, videos, live location, capture and share moments with the built-in camera. Paytm Inbox is live on Android and will come on Apple Store very soon.

‘Inbox’ an Extension of Paytm Lifafa

Paytm has now introduced cricket and other trivia-based games to keep this platform more engaging. ‘Inbox’ is also an extension of the Paytm Lifafa feature which was a big hit among consumers during the festive season of this year.

Paytm is making efforts for merger between payments and social messaging before it gets captured by WhatsApp in India, but to get consumers to shift social media behavior is a difficult challenge, Said Industry observers.