Pinterest, the platform with the largest collection of images is now using ‘Pinterest Taste Graph’ to improvise its ad targeting options.
About ‘Taste Graph’
This Taste Graph will provide more options to target ads to right audience. It will boost the ad targeting categories from 400 to 5000.
Where is this available?
The Pinterest categories are present in the drop down menu with Pinterest Ads-Manager along with sub-categories. It is also planning to add a search bar which will auto-populate which will help advertisers in knowing about the choice of customers.
Since Pinterest’s audience is more commerce-focused, it will help marketers in shaping their marketing strategy according to their choice to reach out to more potential customers.
It is expanding its Pin Collective program to connect business with Pinterest experts with the help of self-serve interface.
Pinterest said “We partnered with Popular Pays to build a custom platform that helps brands of all sizes develop content for Pinterest in as little as 10-14 days. Brands submit a creative brief, then review “applications” from creators who want to work on the project. “