AR is ready to become the best-focused thing in 2021. Facebook and Apple are planning to launch their AR glasses in the market soon, which will automatically set a level for the usage of AR, as they are already expanding at a very good speed and easy to access. Snapchat is on the top of this race by providing AR tools within its app.
Varieties of AR Options
Snapchat has added a wide number of AR options which includes responsive lenses, which includes Ground Transformation effects, barcode scanning options, Try-on campaigns, and art project like ‘City Painter’.
Snapchat also raised its creator funds to $3.5 million which is known as the AR Creator fund, which will boost the use of AR. Snapchat is leading the stairs of the AR, as its tools are more into focus. It will be interesting to see, how these options will work well for your Digital Marketing Strategy.
List of New AR Campaigns
Gucci Shoe Try-on Lens
An NYX make up Try-On Lens
Money Scanning Lens
AR will gain a sudden leap in 2021 as believed by looking at its popularity as of now. It will make it a much bigger, more viable, more visible marketing option.