TikTok is trying to make it easy for the brands to know the latest trends. The platform is providing both trends update over the app and local region. TikTok adds its new “Business Creative Hub” to showcase content.
The main purpose of including Business Creative Hub is to address the need. This new tool will present the trending content in three different parts.
From listening to our business users, we found that a common challenge faced by many was a lack of inspiration for new content to post. It could be that a winning strategy used on other platforms isn’t having the same success here, or that you don’t know what’s trending and how your brand can jump on board.
Three Different Categories For Trending Content
- Trending-Business: It shows the videos from various other Business accounts of the same country, based on the total number of likes video received.
- Engaging- Business: It displays a similar type of content from various other business accounts. Here, the content is liked on the basis of engagement and the number of comments to the videos.
- Trending- Community: It showcases the videos from all the other accounts, ranked on the basis of the total number of likes they received.
TikTok’s “Business Creative Hub” looks similar to TikTok’s “Top Ads Library.” Top Ads Library provides users with a couple of new examples of ads. These examples had a great response to the platform.
It aims to inspire, with tips on content strategy, storyline ideation, and video shooting; but there are also practical tips for getting the most out of your business account, from setting up your profile, to the best times to post, to content moderation and traffic. The Content Guide also showcases Success Stories – best practice examples from brands with successful Business Accounts.
This feature will really help the TikTok marketers for having a strong response to their videos. This will help them to know what’s trending in their region. Business Creative Hub is currently present to the business accounts within the app.