TikTok is taking steps to introduce some new tools to advance eCommerce opportunities and enhance its revenue options on this front. TikTok has recently instructed advertisers about the three new eCommerce integrations that are coming soon to the app.
- A tool that lets its most popular users share links to products and automatically earn commission on any sales
- The ability for brands to showcase catalogs of their products on the platform
- “Livestreamed” shopping, a mobile phone version of television shopping channels, where users can buy goods with a few taps after seeing them showcased by TikTok stars
The first option is considered as the main part of the Chinese version of TikTok, called Douyin, which now gets the majority of its income from in-app commerce. It will make it easier to promote partnerships with the top creators and provide a way for users to monetize their efforts.
TikTok is also working on video commerce links, which as noted was started last year with its new Shopify partnership.
The new catalog option will offer new ways on the presentation front, through an added tab on the profiles and video clips, connecting to an in-app showcase.
As seen in the picture above, TikTok’s live stream shopping experience adds an overview of the product on the video, which can be accessed to see more products that the users can buy instantly in-stream.
Considering the app’s growth, last year it was a massive downfall for TikTok, with the ban in India and almost ban in the US market along with several challenges. These likely slowed down the progress of the monetization options, so in order to keep up with big stars on the platform, it needs to make sure that it can get similar income as available on other platforms, or it might lose a huge number of its audience very quickly.