Last week, Twitter has released its 2020 main events calendar. The calendar will be beneficial for the advertisers in order to plan their strategies accordingly. The calendar covers all the major key dates and events for which the user must be aware. It comprises of mini notes that helps in focusing efforts.

Recommended: Twitter Increases Availability Of Brand Survey Tools To More Advertisers

Twitter Explains

Twitter Explains
Image Source: Social Media Today

Points To Be Notice

  • Each event is the calendar that is categorized by color-coded like ‘Holidays’, ‘Entertainment’, and ‘Sports’.
  • This time the company excludes the total tweet volume on a tweet. But the advertiser can get those insights from the Twitter ad manager.


Twitter Calendar
Twitter Calendar
Image Source: Social Media Today


  • The Twitter events calendar is very helpful for mapping out in reach.
  • This could be very beneficial for small events like ” National Ice Cream Day” which might not be in the mind of the advertisers and could be very beneficial for the marketing perspective.


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