Pinterest recently announced the use of hashtags on their platform after introducing the latest ‘Taste Graph’. They said that with these the “Pinners” would now be able to explore new content easily.

Let’s see what all Pinterest brings along with the use of hashtags on their platform


  1. Very Descriptive and a limit of 20 Hashtags

Pinterest said that more than 20 hashtags is irrelevant. They want to keep the data descriptive and robust by giving a boundary to Pinners.


  1. 2 Types of Hashtags

Pinterest is using both categories of hashtags- “evergreen” and “timely”. For example, the evergreen hashtags are the ones that occurs weekly i.e. Monday Motivation etc.


  1. No show for Promoted Pins…..till Now

Pinterest wants to see how the users are going to use this feature because they don’t want to rush towards ads. They want that the data in the hashtags should support the advertisers and their targeting options efficiently.

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