YouTube this week announced to expand the use of AR to “Try On” ad formats. Earlier it was accessible to selected partners but now Youtube expands that brand pool. YouTube also adding its AR ads to its Masthead ad placement option which makes simpler to use by the advertisers.
Image Source: Social Media Today
With the help “Try on” advertisers are able to push their ads on the front page and even increases the discovery through searches.
YouTube AR Try on video will split the user screen into two, where the video will play upside and the user phone’s camera will open below the window. After the user will be able to see how that product looks on him/her.
AR is a continuously evolved tool therefore now users might see various brands using AR tools.