- Client:Beltecno India
- Service Provided: Search Ads, Display Ads & Landing Page Design
- Main Products category : Stainless Steel Storage Tanks
- The PPC objective was to significantly improve conversion figures by increasing conversion rate, reducing the cost per conversion and increasing the number of transactions.
The Pain Points
- Making sure your campaign has an audience.
- Not overspending on clicks.
- Keeping up with your competitors
- Defining what makes your business special
- Make sure your landing page follows through.
Our initial strategy began with optimizing and restructuring their Google Adwords account in order to give us the best opportunity for success. We started with large efforts of analyzing historical search terms, category and product performance. Then, we built and segmented their Google Search campaigns and structuring campaigns in a way that allowed for better bid and budget management. After a few months, we saw a significant increase in return on ad spend and revenue.
What We Achieved
Here are the results after five months of campaign optimization: