Beltecno PPC Case Study

( Pay Per Click )
About Beltecno

BELTECNO is a Stainless Steel processor and building equipment manufacturer. On the manufacturing side, we create equipment necessary for residential and business complexes, factories and plants such as Stainless Steel Panel Tanks, Hot Water Storage Tanks, Oil Tanks, Heat Exchangers and many others and so far we have provided services for a large number or clients. Stainless Steel is resistant to rust and is hygienic making it the best material for water storage.

 

Project Summary

  • Client:Beltecno India
  • Service Provided: Search Ads, Display Ads & Landing Page Design
  • Main Products category : Stainless Steel Storage Tanks
  • The PPC objective was to significantly improve conversion figures by increasing conversion rate, reducing the cost per conversion and increasing the number of transactions.

The Pain Points

  1. Making sure your campaign has an audience.
  2. Not overspending on clicks.
  3. Keeping up with your competitors
  4. Defining what makes your business special
  5. Make sure your landing page follows through.

Our Strategy

Our initial strategy began with optimizing and restructuring their Google Adwords account in order to give us the best opportunity for success. We started with large efforts of analyzing historical search terms, category and product performance. Then, we built and segmented their Google Search campaigns and structuring campaigns in a way that allowed for better bid and budget management. After a few months, we saw a significant increase in return on ad spend and revenue.

What We Achieved

Here are the results after five months of campaign optimization:

  • The total number of leads increased 85.71%
  • The average cost per lead decreased 31.09%
  • The overall average cost per click decreased 25.02%
  • Clicks and Conversion Metrics

    Click conversion

    Demographics Metrics

    Demographic Matrix

    Search Ads

    Search Ads

    Thanks for Technians team who has supported in implementation of CRM product in very short period of time. The overall experience in dealing with you and your team was quite satisfactory. We look forward for any support if required in future.

    ATUL GUPTA Vice Prisedent APOLLO FIEGE Integrated Logistics Pvt Ltd