M2K INDIA

Building Result-Oriented Digital Strategy for Leading Real Estate Brand

About M2K:

The M2K Group is a leading Indian business organization with significant presence across diverse industries. The Group has ventured in the sunrise sectors such as Biologicals, Infrastructure, Real Estate, Multiplexes and Defence & Aviation and achieved significant success. Surging ahead with the enterprising vision of creating value through excellence, M2K is committed to customer expectations by enriching their lives through superior quality and enhanced lifestyle by laying emphasis on Quality, Service and Customer Satisfaction.

Service Objective:

Lead Generation
Brand Awareness
Top-Of-The-Mind Recall

Services Provided:

Facebook Ads
Google Ads
Landing Page & Microsites
Whatsapp Automation

Campaign Strategy:

We helped M2K formulate a persuasive strategy by leveraging our deep knowledge and vast experience.

To begin with, we conducted a thorough competitor analysis and studied the buyer persona to determine the ideal content strategy that would reach masses, generate leads, and bring conversions.

Based on that, we ran campaigns on Google and Meta to increase brand awareness and generate leads for the brand. The ads were further redirecting the user to the brand’s landing page and microsites.

Campaign Execution:

1. Landing Page & Microsites Development

Combining our knowledge and expertise, we designed multiple landing pages and microsites to cater to the requirements of M2K.

The generated traffic was redirected to these Landing Pages & Mircorsites which were developed by our team for the brand. Further, the leads were assigned to the right salesperson filtered on the basis of geography and requirement.

Once a person signed up on M2K, they were notified through SMS and Email notification that their interest has been registered.

2. Paid Ads

To place the brand and their specialities on top of searches, we used Google & Meta Ads so that the brand can be seen by the right person, at the right time and place. Our initial strategy began with optimizing and restructuring their Google Ads account in order to gain relevant insights and scope to improve the performance.

Then we ran marketing campaigns for the brand and attracted relevant leads.

3. Lead Generation

Effective Ad Campaigns resulted in high organic traffic & direct leads provided and connected potential buyers to the business. Further, it generated demand for the brand and began building Top-Of-The-Mind Recall for M2K.

4. Whatsapp Automation

We implemented & managed Whatsapp automation for M2K which further improved their response time and communication management. The process further promoted Swift replies, better message routing, and tracking enhanced customer engagement, and streamline the complete process.