Max Healthcare

A brand study of 100% responsive website development

Industry: Healthcare
About Brand: Max Healthcare Institute Limited ("Max Healthcare") is one of India’s largest healthcare organizations, with over 17 healthcare facilities (3400+ beds) across the NCR Delhi, Haryana, Punjab, Uttarakhand and Maharashtra.

    Services Offered:
  • Google Ads
  • Landing Pages
  • Lead Generation
  • Web Design
  • Web Development
PROJECT ROADMAP:

Brand Overview:   

Max Healthcare is one of India’s leading providers of comprehensive, seamless and integrated world-class healthcare services. They operate 17 healthcare facilities (3,400+ beds) across NCR Delhi, Haryana, Punjab, Uttarakhand and Maharashtra. Almost 85% of their bed capacity is in Metro/Tier 1 cities. With a network of 14 hospitals, they offer treatment across all 29 specialties. They have 2,300+ leading doctors with international level expertise who are committed to provide the highest standards of medical excellence at a fraction of international costs.
 

The Objectives:

  1. To provide a fully responsive website with multilingual interface
  2. To book appointments easily with doctors
  3. To increase awareness in gulf countries and India
  4. To increase the number of patient appointments & lead generation
  5. To increase enquiries
  6. Patient Retention and Relationship Management
  7. Brand Building and Reputation Management

The Solution:

Approach
The client shared their objectives and goals of the website along with a list of pages to be built inside the website. They also provided us with a sitemap of the website which we were required during website development. We then emerged to bring forth an effective website design - multilingual in nature - with all the relevant information to build on their robust online presence to a wider audience. Following were some of the goals set as a benchmark by us:

  1. An appealing, attractive, responsive and multilingual website
  2. Full information about various treatments over their pages
  3. Ease of booking appointment with doctors
  4. Increase their enquiries, leads etc.

Strategy for a Better User Experience (UX)
A smooth user’s experience on healthcare websites acts as a vital factor in developing patient relationships. In fact, in 2020, 50% of healthcare consumers surveyed agree that a bad digital experience with a healthcare provider ruins the entire experience with that provider relationship.
Our aim was to create a satisfactory healthcare website experience to keep patients engaged and ease the appointment process. With this aim, we curated a strategy for improving the user experience, highlighting the unique prospects of the brand. By capturing knowledge about their target audience, our strategy suited perfectly for both the website & the landing pages of the client. As a result, we segregated the pages and all the relevant information systematically from the homepage to various other pages in a way which worked smoothly & made it easy for users to understand their treatment and appointment offerings.

Design & Development

After the completion of the UX phase, we progressed towards the website development phase. In this stage, to create brand recognition and highlight important elements on the website, we designed the visuals and graphics, which reflected the brand values uniquely, using appropriate color scheme, nice typography and a friendly font family. The website was designed & developed using responsive programming that enabled users to get the best user experience. The website was also developed in a multilingual format for users in the gulf countries.

Test & Launch
After completing the development phase, our quality team tested the website functionality over multiple devices including desktop, mobile, tablet etc. We also provided training to the client on how data, images & other fields in the website are updated, deleted & edited. After confirmation from the client, we launched the website over the client's server.

Advertisement
To place the brand and their specialities on top of searches in the healthcare-related community, we promoted the brand via Google Ads, so that the brand can be seen by the right patient, at the right time and place, for the right medical service or procedure.
Our initial strategy began with optimizing and restructuring their Google Adwords account in order to gain relevant insights and scope to improve the performance. We started with large efforts of analyzing search terms, category and product performance. We then built and segmented their Google Search campaigns and structured campaigns in a way that allowed for better bid and budget management. In the span of a few months, we saw a significant increase in return on ad spend and revenue. We also strategised and executed an on-site conversion optimization plan that consisted of a more prominent and visual call-to-action system, with downloadable resources placed behind lead capture forms. Through this, we were able to increase the brand awareness and the volume of inbound leads via Google Ads also increased.

MILESTONES ACHIEVED

Reduction in Average CPA

- %

Hike in Time on Site

+ %

Growth in
Leads

+ %

Increment in Conversation Rate

+ %

Drawing Board View

We've work in a cohesive way in order to make all things in sequence and it uniquely defines the brand of the client.

Custom Icon Library:

We’ve created custom Icons for all the treatments offered by Max healthcare. It is a challenging task for our team to provide different icons for almost the same set of services but we successfully delivered it.

Typography

Traditional typography is embedded in good fonts. We know that & we use it very cleverly in the website which aligns with the design & makes a flow hence creating unforgettable experiences for the user.

Color Scheme

We’ve used a unique color scheme which perfectly defines the brand identity. We go with their best soothing color and make a perfect flow with site.

Flow charts

We’ve created a flowchart as per the requirements specified by the client to get a clear view of navigation regarding Journey at Max for the users.

DEVELOPING A MULTI LINGUAL WEBSITE

Max Hospitals India, a leading brand of hospitals, has the best friendly website. In order to increase the awareness in gulf countries, we’ve provided them with a Multilingual Website. Being a Multilingual website, it receives better client satisfaction, massive increase in website visits from different countries, and reaches a wider audience.

We created a customized experience for the brand to help them connect with customers and engage with them.

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