OYO ROOMS

Attracting Website Traffic for the Leading Chain of Budget Hotels | Hospitality

About Oyo Rooms:

OYO Rooms, also known as OYO Hotels & Homes, is an Indian Multinational Hospitality Chain of leased and franchised hotels, homes, and living spaces. Founded in 2012 by Ritesh Agarwal, OYO initially consisted of budget hotels and was further expanded to luxury hotels and banquet halls.

Campaign Objective:

Search Engine Optimization
Increase Website Traffic
Lead Generation
Spam Filtration
Server Load Balancing
Generate Booking Demand
Brand Awareness
Top-Of-The-Mind Recall

Services Provided:

Content Marketing
Website Automation
Spam Filtration
Server Maintenance
Landing Page
Lead Generation
SEO Integration

Campaign Strategy:

Oyo Rooms was on a lookout for effective server and website management, to attract organic leads and convert them into potential customers.

We did it the FUNNEL WAY. A strategy was laid out ensuring optimal Content Management and SEO utilization.

Here’s How:

Create Awareness within the Target Group
Use Skyscraper Technique for Content Marketing
Generate Traffic by Optimal SEO & Content Strategy
Redirect them to Landing Page
Optimize Website for Quick Registration
Run Ads for users with the intent to book
Ensure Genuine Leads move forward
Deploy Spam Filters

Campaign Execution:

1. Landing Page

Using Google Search and Display Ads, we generated traffic for Oyo Rooms and brought it to the Landing Pages which were developed by our team for the brand. Further, the leads were assigned to the right salesperson filtered on the basis of geography and requirement.

Once a person signed up on Oyo Rooms, they were notified through SMS and Email notification enabled by linking the Landing Page to the ERP Software.

Let’s say, you wanted a property in Himachal and registered through the Landing Page. The ERP Software would assign it to a salesperson in Himachal while keeping the user in loop of the process through SMS & Email notifications.

This resulted in more leads by increasing the page’s efficiency and enhancing user journey for the customer, as the user did not have to scroll through multiple pages and can find solutions on one link itself.

2. Skyscraper Technique

Applying the Skyscraper Technique at the Top Of the Funnel (TOFU), everything that relates to Hospitality and Travel Industry were put up on the websites in an effective and planned manner, which aimed at redirecting engaged readers to further explore offers by Oyo Rooms.
The Skyscraper Technique is a link-building strategy that presupposes improving the existing popular content and replicating the backlinks to increase traffic. We started to build content with 1 primary and 2 secondary keywords initially, putting in tough keywords with effective back linking.

3. Effective Keyword Strategy

A set of long-tail keywords classified into various lists and segments was curated, keeping in check their ranking and performance.
We identified the main keywords and divided keywords by ranking them into different buckets.

1st Bucket - Keywords in top 10
2nd Bucket - Keywords in top 20
3rd Bucket - Keywords in top 30

Based on the segmented keywords, unique blogs were shortlisted to serve as the basis for the required content. The team actively drafted the set of blogs, information, and relevant articles backed by strong keywords aimed at ranking higher than the shortlisted ones.

4. Search Engine Optimization

With effective keyword placements, ranking increased. The web pages were full of informative content crossing two things at once - engaging readers and gaining popularity.

Anyone looking to book a stay based on geographical location, popularity, budget, and more was redirected to Oyo Rooms, resulting in higher traffic.

5. Hotel Booking & Lead Generation

Once the right salesperson was assigned leads, they would assist the user with available choices as per their requirements and convert them into a customer. This began generating demands for Oyo Rooms and increased bookings for Oyo Hotels.

Further, Oyo Rooms forayed into Banquet Halls booking through their website. To ensure demand for the same, effective SEO was put in place which gathered high organic traffic and eventually turned it into potential leads for the business.

Generated leads were effectively distributed and assigned to the right salesperson to take it further.

6. Spam Filtration

Effective blockers were deployed to ensure filtration of spam leads using advanced AI technology, which resulted in improving the overall efficiency of the provided services. It provided more time and energy to the sales department by ensuring that they deal with interested leads and are not stuck-up in manual spam filtration.

7. Server Maintenance

We routed client requests across all servers capable of fulfilling those requests in a manner that maximized speed and efficiency and ensured that no single server is overworked, preventing performance degradation.

A Campaign that Sparked a Takeover:

Oyo Rooms had recently forayed into offering Online Banquet Halls Booking Services. Our Campaign led by Skyscraper Technique and consistent vigilance, resulted in one of the biggest takeovers for Oyo Rooms.

We generated traffic for the brand using specific search terms and brought traffic for the business.

The campaign generated an online buzz and surpassed all existing services, absorbing the market share and creating a massive competition in the marketplace. It even dominated one of the biggest players in the hospitality industry.

Adding to the joy of Oyo Rooms, they took over weddingz.in - one of the biggest businesses in hospitality services - at a deal that was profitable for them.

Overall Growth in the Brand Engagement

The Way Forward for Oyo Rooms:

Traffic was substantially increased throughout the campaign, resulting in enhanced visibility.
Keyword ranking will be retained as long as the provided strategies are followed.
Leads generated will serve as potential customers for the brand.